Yesterday Yelp rolled out a new feature for advertisers—the option to include video on business pages.  The addition of video is great for businesses, as it gives them a new vehicle for attracting customers, apart from the traditional pictures and text.  This new feature is also fantastic for Yelp, as it sets them apart from competing review sites that have not yet implemented video features.
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Yelp, a web-based service that lets consumers review or browse reviews of local businesses, is making feature changes to fight claims of manipulated reviews. These changes fall on the heels of a class-action lawsuit based on claims that some Yelp representatives coerced business owners to advertise by manipulating the ordering and thus visibility of negative reviews. Some business owners have even claimed that Yelp even hired people to write negative reviews in the first place.
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Yelp, the local business search and review site, is said to be in talks to raise additional financing instead of getting acquired or having a go at the IPO. According to reports Yelp is in talks with Elevation Partners – a major investor in Palm Inc., for the new round of funding. What’s significant about the round is the fact that it may include an option for employees and investors to sell their shares to the investors.
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