Twitter Approximately One Month From Ad Platform Launch

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Media Post is reporting that Twitter will unveil its advertising in the near future. The revelation was made by Anamitry Banerji (head of product management and monetization at Twitter) in a panel discussion with Seth Goldstein (chief executive officer and co-founder of socialmedia.com).
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Report: Time Spent On Social Media Sites Increased By 82% Year Over Year

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Consumers spent more than five and a half hours on social media sites like Facebook and Twitter in Dec, 2009, according to a report by Nielsen. The amount of time spent on social media sites has increased by 82% from the same time last year, when users only spent three hours on social media sites each day.
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Young Men Prefer Facebook And Email Over Sex

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A growing number of young men in UK prefer checking emails and browsing through social media sites like Facebook over sex, according to a new study conducted in UK by Sparkler for Microsoft Advertising.
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Facebook And Twitter Usage Could Raise Your Home Insurance Premium By 10%

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The home insurance premiums of Facebook and Twitter users could be raised by as much as 10%, according to a recent report. Social media and location aware services such as Facebook, Twitter, Buzz, Foursquare, Gowalla and others can alert criminals when a user is at a specific spot and not at their home.
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Report: Social Media Users Are More Likely To Check Email

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A new white paper, published by Merkle Inc., suggests that social media users are more likely to check their email inboxes than people who do not use social media. The study, conducted in Fall 2009, had several interesting findings. While many reports have suggested that Facebook and other social networks are replacements to email, this report would suggest that users are much more likely to use both products together.
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BuddyPress Upgrade Brings Social Features To All Wordpress Sites

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Wordpress has released version 1.2 of BuddyPress, which was originally developed to add social media features to sites based on Wordpress MU (multiuser). We previously covered BuddyPress back in November of 2007 and had tried to implement the service unsuccessfully on this site.
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Report: Brands Doling Out $10,000 Per Tweet To Celebrities

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A new report published last week shows that celebrity Twitter users can earn up to $10,000 per tweet.  It’s an astronomical number, but one that’s been confirmed by Steve Richards of Yomego, who wrote a new report on measuring Social Media ROI.   He has collected information about the revenue streams that come from social media, especially for traditional businesses.
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GCash Now Works Anywhere Thanks To BOKU Partnership With Globe Telecom

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San Francisco-based BOKU Mobile, one of the big competitors in the ‘pay-by-mobile’ space, has announced a partnership with Globe Telecom, a leading Mobile Operator in the Philippines, to expand Globe’s GCash (not to be confused with gWallet) virtual currency to be accepted at all BOKU Mobile compliment vendors. Users of GCash – an extremely popular virtual currency for the Phillipines – will now be able to use that currency to purchase virtual goods (and eventually real goods) across BOKU’s network of merchants which currently “is enabled across 190 carriers worldwide in over 60 countries, and reaches a potential 1.8 billion customers” according to BOKU.
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Olympics Battle Heating Up In The Social Media Stadium

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Even before sports fans could see their favorite athletes contest each other on ground at the Vancouver Olympics, which will start from today and last till the 28th of Feb, Brands are battling it out to get the most buzz at Social Media Stadiums aka Twitter and Facebook.

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Survey: Social Media Continues To Steal TV Ad Dollars

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A new joint survey by Forrester Research and Association of National Advertisers shows that Social Media Ad spending continues to grow at the expense of TV advertising.

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Upcoming Events

Freemium Summit

March 26, 2010 | San Francisco, CA

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Mediabistro's first Freemium Summit focuses on exploring what it takes to succeed under the freemium business model.

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April 7-8, 2010 | New York, NY

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Mobilize your business with mobile marketing, apps, video, and content.

Social Gaming Summit

May 6-7, 2010 | San Francisco, CA
December 1-2, 2010 | New York, NY

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Explore the intersection of games and the social web.

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June 29, 2010 | San Francisco, CA

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A meeting of the technically social.