While big businesses such as Target, Coca-Cola, and Dell are already using social media effectively, small business owners are just starting — often “because they should,” not necessarily because they have a plan for generating business leads. Other owners who do have a plan don’t necessarily know how to measure social media ROI. If you’re still learning, pick a social medium, say Twitter, and consider the tips below.
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The Interactive Advertising Bureau (IAB) recently released its guidelines for social media ad metrics as well as best practices, reports B to B. The documents aim to set definitions, common metrics and industry best practices that are specific to the growing field of social media advertising.
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Social media marketing. It’s a growing industry and one that we’re we’re still struggling to figure out, in terms of implementation, usability and overall effectiveness. Selling brands online can be a tricky task, but done right it can be quite successful.

So in terms of being smart about social media marketing, a brand needs to be smart and ready to be held accountable for not only its product but its interaction within the social media realm. Mr. Youth is a marketing agency that takes these things into consideration, and creates a marketing process around brands with some of these goals in mind. Below is an interview with Brandon Evans, a managing partner over at Mr. Youth.
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