MySpace has just sent out a release announcing that the company’s real-time feed is now showing up in Google’s real-time search results. We’ve posted a screenshot of the results below, but it’s pretty straight forward how the new service works: any MySpace user that makes public updates will now be indexed in Google results. With Google now indexing a large number of social network updates, the company is becoming deeply integrated into the social web.
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Is anonymous search and surfing the opposite of social media?

Our social media experiences require us to participate as a known members of online communities. Facebook, MySpace et al collect personal data while you communicate with friends, share photos and personalize your profile. Sure, most people are happy with the tradeoff of exchanging their privacy for the joy of social media.
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Google has been attempting to compete with Facebook and the social market by attempting develop their social identity.  With the releases of OpenSocial Widgets, iGoogle, Social Gadgets for iGoogle widgets and their connections of Google accounts to Youtube, Blogspot and others, the goal of a unified Google identity is certainly a feasible competitor to a unified Facebook identity.  Google recently announced Google Social Search, and is attempting to make another move on the social space.
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Delicious, one of the more widely used social bookmarking services, is undergoing a few changes. And it’s about time. New enhancements to search, tweet, and discover bookmarks have been added to the site, making it even more social and readily able to recommend content to users.

The new search tools include an advanced time line along with tag filtering controls, so you can determine a date range among other filter options for the content you’re seeking. Other updates to the search results page include inline playback for YouTube videos, Flickr images, and Yelp local data.
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Real time search is becoming all the rage, displacing some of the hype around semantic search and catapulting services like Twitter, FriendFeed and now Facebook into new realms when it comes to accessing its content. Today, search veteran Jerry Campbell is helping to launch Collecta, a service he’s claiming to be a true real time search engine unlike anything the world has seen.

As one of the minds behind the patented process that powered Summize, the Twitter search engine that was acquired by the microblogging platform and is now Twitter search, Campbell has long-standing ideas on how search and discovery should operate on the web. He’s seen the evolution of data-sharing as it pertains to things like news within he financial industry and has learned from organizations’ necessity to reach that “aha” moment as quickly as possible. It’s that “aha” moment Collecta is trying to give you, for any topic, in a very short amount of time.
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OneRiot, the company looking to index the web in real time, has added a new Twitter search. At first glance, the new Twitter search on OneRiot doesn’t really look a whole lot different from Twitter’s own search. Type in a keyword and you’ll see all the related tweets and associated twitterers. Along the right-hand side of the page you’ll see the trend search terms, and at the top of the page you’ll be prompted to refresh the page in order to see how many more related tweets have come in since starting your search.

What makes the OneRiot Twitter search different is the fact that OneRiot is indexing weblinks that are being shared via tweets. It’s an interesting perspective for web search, specific to Twitter and socially driven. For each link shared on Twitter, OneRiot will note the user who initially found it, how many tweets have shared it, and when it was last shared through Twitter.
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According to this July’s comscore data the fastest growing locations for search are Facebook and MySpace. MySpace had 539 million searches and Facebook had 173 million and posted 20 and 10 percent growth, respectively. My guess is that these searches are only domestic searches which would account for the large difference. Whatever the case is these numbers are far below Google’s search volume which fell just under 10 billion searches for the month with 4 percent monthly growth.

Last week I suggested that Facebook has a huge search monetization opportunity and this solidifies that argument. Facebook has a ways to go before it catches up to the large search giants (aka Google) but they are almost a quarter of the size of AOL in terms of search and almost half the size of eBay which has a shopping system which is practically built on search.

As the Wall Street Journal higlighted today, search is dominating advertising with the most growth. The article suggests there is as an increasing gap between search an other advertising models (primarily banner). Social advertising is a new form of medium though so growth is hard to measure, especially since Facebook and other social networks don’t publicly release their ad revenue.

While MySpace and Facebook are searching for non-traditional advertising methods online, their quick path to profitability may be staring them in the face. Then again Google’s search deal with MySpace has been under-performing according to Google. This is troubling news considering that MySpace accounts for more searches then eBay, Craigslist, Facebook and Amazon at this point.

It will be interesting to see how the advertising battle plays out but given that social advertising is still such a nascent industry, one can only expect to see growth. We have seen a massive influx of new social advertising solutions and according to people I’ve been speaking with there are more that are about to hit the market.

While most of the market is out experimenting it may be time for Facebook and other large social networks to try what has worked for the past decade: search.