While Twitter is still adding new users at a brisk pace of 6.2 million new accounts per month, only 17% of Twitter’s users (approximately 15 million users) are actually using the social networking site, according to a recent research study by RJ Metrics on Twitter’s users and engagement. The research indicates that although twitter now has 75 million user accounts, a large percent of these accounts are inactive, with about 25% accounts having no followers and 40% of the accounts having never sent a single tweet. If that’s not enough, around 80% of all Twitter users have tweeted fewer than ten times.
Read the rest of this entry »

A new report published by eMarketer today suggests that one of the best ways brands can capture the attention of internet users is by “providing relevant news and analysis” as well as providing “new ideas and thinking”. In other words, brands need to educate the user. By providing educational content, the theory is that internet users will reciprocate by providing support to the brands that educate them.
Read the rest of this entry »