Peanut Labs announced today that Meez, IGG and Zeevex will be using their monetization platform moving forward.  The deal includes use of Peanut Labs recent Cherry Deals Discount release (which we covered here), which allows users to gain virtual currency by participating in daily deals at a minimum 50% discount from local retailers.  Meez Nation is a popular social MMO, IGG is a popular MMO company with a host of games and Zeevex has a virtual currency that spans across games.  Peanut Labs’ goals will be to improve the purchase rate by customers using the various services.
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Peanut Labs Media is announcing Cherry Deals Daily Discounts, where social gamers can earn virtual currencies by purchasing local goods and services at discounts of 50% and up.  The idea is a great evolution of the offers and tasks service that Peanut Labs has offered for years, and the relevance of the offers mean that the service is good for all parts of the social games virtual goods value chain.  Retailers’ product offers are shown to users who have a higher likelihood of purchasing, users are presented with huge discounts, and the game makers themselves facilitate a higher number of virtual good transactions.
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Last week I had the opportunity to speak with Murti Hussain, the President and Co-Founder of Peanut Labs about the company’s advertising strategy and the social advertising landscape in general. Peanut Labs helps publishers monetize their sites (largely game publishers) through survey offers from large brands. The company actually got started through their own gaming site which used peanuts as a form of virtual currency.
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