The holiday shopping season is upon us, and online advertisers may be considering better use of social networks for more effective advertising this year.  According to AdvertisingAge, a number of advertising tactics have been developing over the years that take advantage of one’s personal network of friends and associates, both offline and online.  Yahoo, for example, has targeted the friends of Yahoo Fantasy players with Fantasy ads, and found an increase of quality click-throughs and uptake as a result.  So this begs the question; can socially graphed advertisements predict what online consumers will buy?
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