12seconds Monetizing Microblogging with UGC Ads?

Microblogging video service 12seconds.tv has added user-generated commercial options to its service today. 12seconds has emerged as a Twitter-like version of video sharing, with the bite sized update format being applied to its specific type of media. Add in Twitter integration and a recent iPhone application with a unique workaround, and it’s clear that 12seconds is determined to offer its features to as many users as possible, in every way possible.

But what about monetization? Creating revenue around the microblogging phenomenon has been difficult for the cream of the crop, so what does 12seconds think it can do in order to begin making money from the trend? User generated commercials. Called 12omercials, these tiny ads will be sponsored by brands, and created by 12seconds users. The point is to offer “dedicated” recommendations to the world, and generate some revenue all the while.
Read the rest of this entry »

Tweeght Seeks the Meaning of Twitter

Tweeght is a new site that is a lot like Twitter, but is focused on enriching people’s lives with tweets published through its site. But what does that really mean for you? Share quotes, thoughts, or ideas–something Plinky is also moving towards. Express how you feel about someone else’s thoughtful tweet by voting it up or down. Find out who the most influential Twitter users are by checking the leader board. In essence, Tweeght is Twitter plus Pownce (without the multimedia) plus Digg.

And instead of competing with Twitter by building out its own community, Tweeght has just leveraged an existing Twitter API in order to enable Twitter users to submit their contributions directly through Twitter (that includes mobile updates as well). This encourages users to participate by making it that much easier to contribute–just sign in with your existing Twitter credentials.
Read the rest of this entry »