Is LinkedIn the latest social network victim to be attacked with a DDoS attack?
LinkedIn was unavailable 5+ hours Saturday, only two days after a rash of social network attacks disrupted services globally. I can’t remember LinkedIn being down for anywhere near 5 hours before. Twitter, Facebook and Google all reported Distributed Denial-of-Service attacks (DDoS) last week. Have the hackers moved on to LinkedIn as their next target? Is this political, the continuation of anti-social media trend started by Twitter and Facebook’s shutdown in China?
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As unemployment rates rise over 9% and job search results are down, everyone and their mother’s managers are on LinkedIn trying to social network their way to a new career opportunity.

Except the rest of us think the site is like Facebook’s online schmooze fest and that jobs are going to clutter our home page as do mundane status updates, revealing photos, and odd quiz results. “Not so,” says Lindsey Pollak, LinkedIn Campus Spokesperson and author of Getting from College to Career. Pollak says, “The biggest mistake people make is that they join LinkedIn, and expect it to work for them like magic. It’s a tool and you have to work it to make it work for you.”
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LinkedIn launched its Intelligent Applications (InApps) developer platform on October 28th, 2008. InApps is widely considered to be LinkedIn’s “answer” to the Facebook Platform. AllFacebook covered InApps from its initial rumors. We have eagerly followed InApps’ evolution as an important member of the OpenSocial initiative whose successes would also help Google, MySpace, Hi5 and others in their efforts to compete with Facebook’s third party developer platform.

As 2008 comes to a close, we don’t believe that the current incarnation of InApps will help LinkedIn truly compete with Facebook user engagement and third party developer participation. OpenSocial developers who created applications for InApps did not innovate based on LinkedIn’s core strengths relative to Facebook, and LinkedIn itself seems hesitant to truly follow Facebook’s lead based on potential conflicts between InApps and its established business model.
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We’ve seen so many social networks launch in the past four years, it makes even my head spin. But one key differentiating factor between many of the peripheral social networks and the major players like Facebook is the actual ability to network. Socially.

The benefits of social networking (with a purpose) began to come into focus when MySpace musicians found they could connect with each other and audiences on a professional level. And when it comes to social networking for the rest of the professionals out there, LinkedIn is the place to go. Even though Facebook hasn’t always had the best format for direct networking with the purpose of finding a job, it’s still very useful for this objective. So now that millions of people across the U.S. are in need of a job, no thanks to our current economic crisis, many are turning to Facebook and LinkedIn for recommendations and job leads.
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In a time of uncertainty for social networks’ steady revenue, LinkedIn is undergoing an executive shake-up with Chief Executive Dan Nye stepping down. Company founder Reid Hoffman will eventually be taking the company in the direction he sees as the best for LinkedIn, with former Yahoo executive Jeff Weiner acting as interim president for LinkedIn’s day-to-day operations, reports the L.A. Times.

It’s uncertain how long Weiner will be at LinkedIn as the interim president, but Nye will remain with LinkedIn until January to ease the transition. Weiner will also remain in his current position as an executive in residence at Accel Partners and Greylock Partners, the latter of which is a LinkedIn investor.
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Last night Techcrunch posted that LinkedIn was laying off 10 percent of their staff. Just a couple weeks ago the company announced that they had raised $22.7 million in a round of funding from SAP Ventures, Goldman Sachs, and McGraw-Hill. At the time it wasn’t clear that the company wasn’t laying people off, simply that they were slowing their hiring process.

Now 10 percent is being chopped. While we may have a new President-Elect, the economic conditions still appear to be worsening for the time being. As such startups are tightening up, cutting back on hiring, and an increasing percentage are reportedly firing anywhere from 5 to 20 percent of their staff. We have no reason to believe that this trend won’t continue.

Just this morning Peter Kafka reported that News Corp is experiencing a softening in their display advertising on MySpace. They are expecting that to continue into the first two quarters of next year. Also this morning, while being interviewed by John Battelle at Web 2.0 Summit, Paul Otellini of Intel suggested that general consensus is the first two or three quarters next year will be hard.

It’s clear that no companies, including social networks, are immune to recessionary pressure. As companies push through the next three quarters, there is a very good chance that we’ll see cutbacks continue.

In today’s spirit of openness, LinkedIn has announced details on the opening of their platform. According to Reid Hoffman, the initial rollout will be focused on “productivity applications that range from gathering information that professionals around you are generating to enhancing your abilities to collaborate and communicate more effectively.” There are currently 9 live applications from Amazon, Box.net, Google, Huddle, Six Apart, SlideShare, Tripit, and Wordpress.

We will be posting more after we get to try out the platform.

In the middle of an economic crisis, LinkedIn has sealed a new round of funding for $22.7 million from SAP Ventures, Goldman Sachs, and McGraw-Hill, according to the Wall Street Journal. This round of funding includes cash from strategic partners and not just venture companies. According to the Wall Street Journal, this round was actually part of the Series-D which was first announced in June.

That leaves the company valued at $1 billion, a far cry from the $15 billion valuation Facebook was able to attract. According to the latest Nielsen ratings released today, LinkedIn has a quarter of the domestic growth that Facebook has and is growing at a much faster rate. According to Dan Nye, who spoke with Techcrunch, the company has been profitable since 2006.

Why would they want this money now? Well they might as well have a nice stash of cash in order to weather the economic downturn. Is the company firing anybody at the company? It doesn’t look like it but the Wall Street Journal has said that the company has definitely slowed down its hiring. Then again, would the company really announced that it’s actively hiring in the face of the recent firing announcements?

For those companies that are cash heavy, this period could turn out to be pretty valuable as they snatch up new employees and potentially entire companies through acquisitions. This is a sizeable round to follow-up from the $53 million raised a few months ago. Looks like we can bet on LinkedIn being around once this economy works through all its issues!

Yesterday afternoon LinkedIn announced that they had launched a new partnership with CNBC. There are a number of implications of the partnership. Dan Nye announced the three main areas:

• Content Syndication on LinkedIn – LinkedIn users will now have access to news from CNBC. This is actually a big win for CNBC and highlights LinkedIn’s knowledge that social networks are increasingly a center for traditional media distribution.
• LinkedIn Community on CNBC.com – Back in July LinkedIn announced that they would begin enabling users to share content from the New York Times. It appears that they have sparked a similar agreement with CNBC. This time around there are no screenshots of how this integration will take place.
• Live LinkedIn Interactions on CNBC – One final point of cooperation between LinkedIn and CNBC is that CNBC will include “survey results and on-air Q&A with CNBC anchors, reporters and guests.” Unfortunately we haven’t been able to see this yet but I have seen live polls on CNBC so this appears to be an additional channel for CNBC to get poll results. Live Q&As sounds interesting but we’d have to see this in practice to understand more.

This sounds like a great partnership for LinkedIn and it highlights the increasing cooperation between social networks and traditional media outlets as both parties try to explore a nascent area in new media.

I spent some time poking around at the new LinkedIn iPhone application this morning and I was fairly impressed. The application is simple but useful. It enables you to browse through your contacts, view your contacts’ latest activity, search for contacts and update your status. Apparently status updates have become ubiquitous across all the social networks making tools like Ping.fm a necessity.

LinkedIn As the Simple CRM

One thing that I find interesting about this services is that it could easily compete with Salesforce. With a few additions, LinkedIn could be the CRM solution for those that don’t know what a CRM solution is. Let me explain. Imagine waking up in the morning to find out that you hadn’t followed up with a recent contact that you added in at least 6 months. Now would probably be a great time to follow-up so the LinkedIn application would automatically alert you.

Want to keep track of that conversation you just had? The call will be automatically noted next to the contact in LinkedIn and you can write a quick note about what you just discussed. While the application doesn’t currently provide these features, it’s something that has been needed for a long time and I have yet to find a simple yet useful contact management system that handles all of my contacts.

Race to My Contacts

The existing solutions are overly complex. One problem with LinkedIn is that when I add a contact, I don’t have a note about how I met that person. For the first time I have found the ability to do so (as “Edit Contact” is currently a beta feature on the site) but when I approve a contact it doesn’t automatically prompt me to enter those details as Facebook does.

I keep saying over and over that the social platform race is a race to my contact list but there still isn’t an effective solution! I currently subscribe to Salesforce.com but paying $55 a month seems like a lot of money to spend on something that isn’t extremely easy to use and offers 10,000 more features than I’ll ever use.

Conclusion

The new LinkedIn iPhone application shows the power of simplicity. It’s not necessary to build a feature heavy application to be successful. LinkedIn has only touched the surface of its potential and given its reach in the professional world, LinkedIn has the potential to become an amazing service that I can’t live without. Unfortunately for LinkedIn, all my contacts are now adding me on Facebook but that’s not to say I’m the average case.

This is a great step and it shows that the company is quick to adapt. Now the company needs to start rolling out new features so that I don’t need to continue relying on SalesForce.com as my overly robust contact management system. If you have an iPhone I highly recommend checking out the LinkedIn application.