LinkedIn launched its Intelligent Applications (InApps) developer platform on October 28th, 2008. InApps is widely considered to be LinkedIn’s “answer” to the Facebook Platform. AllFacebook covered InApps from its initial rumors. We have eagerly followed InApps’ evolution as an important member of the OpenSocial initiative whose successes would also help Google, MySpace, Hi5 and others in their efforts to compete with Facebook’s third party developer platform.

As 2008 comes to a close, we don’t believe that the current incarnation of InApps will help LinkedIn truly compete with Facebook user engagement and third party developer participation. OpenSocial developers who created applications for InApps did not innovate based on LinkedIn’s core strengths relative to Facebook, and LinkedIn itself seems hesitant to truly follow Facebook’s lead based on potential conflicts between InApps and its established business model.
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