Offerpal is promoting their latest mobile promotion where users are able to earn virtual currency by installing mobile applications. This new offering is reminiscent of the cost-per-install (CPI) campaigns which first proliferated on Facebook weeks after the Platform launched in 2007.  While SocialMedia was the initial impetus for CPI campaigns, all ad networks quickly jumped on board.  In this article we’ll examine how Offerpal’s CPI campaigns differ on mobile applications.
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DubMeNow, creator of a “mobile business card” app for various mobile platforms, recently announced a partnership with The Social Collective, resulting in the my.SXSW iPhone app for the SXSW Music, Film and Interactive conference.
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TweetPhoto, the real-time social web photo sharing platform, just announced numerous options for developers, as well a new “link account” feature that will improve user experience. Developers now have the option of client libraries for Objective-C, Java, or .Net, in addition to the previous PHP and Python options. As well, user authentication support has been added for Twitter OAuth and Facebook Connect.
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Taito Corporation – legendary creators of the famous Space Invaders and more recently, publishers of the Space Invaders Infinity Gene iPhone port – have entered into an agreement with Aurora Feint Corporation to utilize OpenFeint technology to power social integration in Taito’s iPhone games.
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As an avid social gamer, I find myself constantly seeking out different ways of finding new games on my iPhone and on Facebook. If I stick to making choices based on recommendations from the same people, I’ll end up only playing games of a certain type, and may miss out on the wide variety presented by these platforms. That said, I often find myself wondering how the current Facebook and iPhone application directories contrast in their job of presenting a user with interesting new game content. I analyze that here, looking at the areas of first discovery, navigation, sorting and suggestions.
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MCV Games is reporting that BBC Worldwide is taking a step back into the gaming arena, having engaged in talks with publishers and developers to turn key franchises into multi-platform game products.   Although the timing has yet to be announced, BBC is looking to aim at a younger demographic and release games on the Wii, DS, iPhone and Facebook.  Judging by the lack of game specifics, the project is in a very early stage.
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Mplayit, formerly known as Mpowerplayer, is really making its rounds. The virtual video game arcade that lets you “try before you buy” has moved from its website to Facebook, then MySpace, and now the iPhone. The iPhone Arcade is actually an application on Facebook, but it enables you to preview games as well as iPhone applications before you purchase them.

If you recall, Mplayit’s previous application on Facebook allowed you to essentially preview mobile games before you spend the money to download them onto your phone. With the new iPhone arcade, Mplayit is looking to provide an iPhone-specific resource for users of the device, while also expanding beyond the game sector. The iPhone arcade includes both mobile games and mobile applications, which are all-encompassing when it comes to the iPhone. Have you noticed?
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Social game developer Playdom has marked its entry into iPhone applications with the release of Mobsters: Big Apple. It links your mobile game to your online game, which is currently on MySpace. Already a social game, Mobsters was rather popular on the MySpace network, making the new iPhone game an extension of the online game version.

That means there’s a more seamless continuation of game play for users, whether they’re online or on their iPhone. It’s a smart move, as it carries over the social and gaming aspects of Mobsters, maintaining the sociability of the game itself.
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We love our smart phones and we love the apps that are available to make our lives easier. DubMeNow has released its DUB version 2.0, which features a slew of updates made for BlackBerry and the new iPhone 3GS. DubMeNow, a virtual business card application, aims to help you network better, and the current updates reflect the company’s aim to do so.

The biggest aspect of DubMeNow’s current updates is the added support for LinkedIn. You can now send LinkedIn invites along with your mobile business card through DUB, enabling you to immediately connect through someone’s phone address book as well as the professional networking site.
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What could make iPhone app development and monetization a more seamless operation? Combining the two to create a one-stop-chop-shop. Offerpal Media has partnered with Tapjoy to present such an offering. As part of Tapjoy’s Software Developer Kit for iPhone apps, developers can choose to optimize monetization options through Offerpal Media. It’s a package deal that covers some of the most important bases for iPhone app developers.

For Tapjoy, the inclusion of Offerpal’s monetization platform means that the company can offer a range of new features for its own clients. This holds especially true as Tapjoy already benefited from creating package deals that encompass advertising and monetization options through companies such as Google. As a core focus for Tapjoy’s SDK is to enable developers to profit from their iPhone apps, broadening options towards this end is in the best interest of Tapjoy.
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