MySpace Layoffs Go International

Last week we received confirmation of the rumors surrounding the MySpace layoffs, with the social networking company trimming its staff by 30% and releasing statements regarding its plans to restructure and focus on innovative products for its future. Today MySpace offers up more details surrounding its intent to restructure, stating that its international operations will be cut back in some regards as well.

MySpace will be refocusing its international operations around a smaller number of territories, with plans to “retain a robust global consumer presence,” according to the statement sent out by MySpace. While this plan is still subject to consultation with the international employees in various countries, MySpace is really looking to make a uniform move here across all the countries in which MySpace has a presence.
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Social Networks Expand Language Base

Social networks have been racing to get their new languages launched. Today, Friendster announced that they are now available in Indonesian. Friendster has over 8 million registered users and 4 million monthly unique visitors in Indonesia alone. While Friendster is popular for dominating southeast Asia, the other social networks each have their own location and Facebook is also expanding rapidly into new territories.

Just a couple of weeks ago, Facebook opened their translations application to the general public and earlier this week MySpace’s latino portal exited beta. Social networks (or social platforms if you prefer) have realized that the largest players will most likely remain as large players for the long term. While there will be slight adjustments, the odds of a Facebook or MySpace crumbling overnight is highly unlikely as there are now dedicated user bases that have put in substantial time to build up their profiles.

Just as the internet has global appeal, so do social networks. They are currently the most effective tool for connecting the masses and are also transforming the way that society interacts with one another. Just as in the offline world, languages will continue to be a barrier to communications but photos and videos will continue to help cultures merge together. I continue to believe that social networks are the most effective platform for spreading values and ideas.

Over the next 6 months look for lack of language support to become a thing of the past as all the social networks become multi-lingual.

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