Google has a Grants program specific for non-profit organizations trying to reach their outreach goals through advertising via Google AdWords. I had a chance to speak with one of the first education-based recipients of the Google Grants program; a social media marketing class at Emerson College led by Professor David Gerzof.

Having an innovative social media marketing class is impressive enough, but Professor Gerzof has enabled the class even further by incorporating real life experiences into the course. Part of that is being achieved through Google Grants. With the class broken into six groups, each group of students has the opportunity to run social media campaigns for their assigned non-profit. Google advertising is one way in which outreach can become a part of a given marketing campaign in the online realm, so the Google Grants program is a useful way for the class groups to not only learn about marketing but specifically about advertising as well.
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