A new product called elements launched this week from the team behind Lunarr, and elements bears the same simplicity and effortlessness that its parent company is known for. At first glance elements may appear to be a media-updating tool akin to Twitter or Tumblr, but at its core lacks a specific design that evokes a method of fluid and continual sharing that can also be used for very specific ways of giving and gaining information from a select group of people.

To get a better understanding of what elements is, how it works and how it’s different, I interviewed co-founder Hideshi Hamaguchi.
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