Real time search is becoming all the rage, displacing some of the hype around semantic search and catapulting services like Twitter, FriendFeed and now Facebook into new realms when it comes to accessing its content. Today, search veteran Jerry Campbell is helping to launch Collecta, a service he’s claiming to be a true real time search engine unlike anything the world has seen.

As one of the minds behind the patented process that powered Summize, the Twitter search engine that was acquired by the microblogging platform and is now Twitter search, Campbell has long-standing ideas on how search and discovery should operate on the web. He’s seen the evolution of data-sharing as it pertains to things like news within he financial industry and has learned from organizations’ necessity to reach that “aha” moment as quickly as possible. It’s that “aha” moment Collecta is trying to give you, for any topic, in a very short amount of time.
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