Word-of-mouth marketing company BzzAgent is launching a new product today, seeking to create a better way for brands to engage consumers. Called BzzScapes, the new tool acts as a social media tool as well as an extension o the company’s client services.

So what is a BzzScape? It’s a web-based, social destination where people can create a page for any given brand, and add information about that brand as they see fit. A mix between a product review site and Facebook public profiles, BzzScapes aim to provide an open forum for consumers and brands. While anyone can create a brand page on BzzScapes, brands also have the ability to have one created, or to claim one that has been created for their brand. BzzAgent will offer a series of BzzScapes-specific tools for brands to use for things like market ressearch and managing their brand online.

Below is an interview with BzzAgent Founder and CEO Dave Balter, who speaks on the objectives for BzzScapes, as well as how it fits into the social media conversation.
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