This morning I wrote about the launch of the BuzzLogic ad network. I also said that we will most definitely begin to see more ad networks launch before consolidation starts to take place. Well here’s another to add to the list! BrandClick is launching an in-text advertising network which “tags specific brand name keyworks and creates links to a chose destination”. What’s unique about the service?
Aside from the company being based in the D.C. area I’m not quite sure what makes this different then existing text-based ad networks. The critical partnership which the company is touting is with the National Newspaper Association. Currently the company has a number of locally-based content providers and advertisers. It’s clear that this company is at the extremely early stages but it’s great to see another company in the D.C. metro area giving it a shot.
The company has a lot of work to do on their design but then again when your company is dealing with text links, I don’t think design really matters that much. In an already saturated market getting the attention of publishers requires networks to generate high CPM rates. Only the large ones in addition to a few niche players have been effective at generating great CPMs.
I think BrandClik is going to need to find some big advertisers before they hit it big. Additionally it makes sense to focus on a specific industry. Rather than discount them before they’ve had a chance to succeed, I’ll give this company a few months to see if they can put together an impressive list of publishers and advertisers.
