With over 36,000 tweets being made per minute, there are loads of conversations about you and your brand taking place on Twitter. To keep up with this data, we are now witnessing the emergence of numerous tools, applications and services which enable you to analyze your twitter account and keep an eye on the competition. Here we look at 10 tools which can be utilized by advanced users for conducting focused research about brands and the tweets related to them.
Read the rest of this entry »

With the rapid growth in the use of Twitter, there’s bound to be a growing interest in tools to analyze Twitter statistics and social graphs, even while on the go. Tweeb is the latest application to do just that, and it’s for the iPhone. Tweeb is developed by D.C.-based Ken Yarmosh and Mobomo.
Read the rest of this entry »

When Google and Facebook launched their social identity platforms over a week ago, few people realized the changed that occurred. It’s not surprising that few took note. Over a week later, there are less than 100 sites that have publicly integrated with Facebook Connect. Compare that to the more than 150 applications that were being launched daily immediately after the Facebook platform launched last year.
Read the rest of this entry »

As the first investment for recently formed capital group The Mailroom Fund, Sometrics launched last year in hopes of leveraging the increasing cross-network presence of user applications on the web. Over a year later, Sometrics is reporting 1,800 publishers of social applications and communities now using its social advertising and measurement solutions, with 1 billion ads served across its participating sites and networks.
Read the rest of this entry »

Looking to chart out the user flows for your application prior to developing it? Want to see how other successful applications are driving new user installs? Kissmetrics’ new “Product Planner” tool lets you plan out more effective user flows that will hopefully result in driving users to your application. There is also a useful charting tool which helps you plan out how a user will interact with your application or site using over 30 “flow steps”.

Flow steps are everything from “Web – User asked to verify email” to “Facebook – User invites friends”. While the appears to be limited to the number of flow steps available currently, I could see this being extremely useful especially when combined with actual metrics. In between each step there could be conversion rates to determine the fall-off of users as they navigate through your application or website.

The service also enables users to save their user flow diagrams as well as embed them on other sites. While I’m currently having some issues with embedding the diagrams, it definitely could be extremely useful especially for internal product planning or case studies. The site currently includes a gallery of the user flow for other successful applications including “Who Has the Biggest Brain”, “Mob Wars”, and Texas HoldEm Poker.

I’m not sure if Kissmetrics is preparing an analytics package comparable to Sometrics or kontagent, but the company continues to have a heavy focus on metrics related to social applications. If you are looking for a useful tool to track user flows, definitely check out Product Planner.