I recently had the chance to have a few words with Sean Rad from ad.ly, an advertising service for Twitter. Ad.ly describes itself as “an in-stream advertising platform that matches top-tier Twitter publishers with top-tier brands”. In short, ad.ly connects big brands with the biggest Twitter accounts on the web, and allows brands to propose advertising to the top publishers. Some of their publishers are TechCrunch, Kim Kardashian, Newsweek and Gossip girl, and some of the brands are NBC, Sony, Microsoft and Universal.  Reports have indicated that Kim Kardashian earns up to $10,000 USD per tweet.
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his evening LifeStreet Media has announced the acquisition of Social Cash’s ad network business, one of the leading monetization providers for application developers. In an effort build up the company’s position as “the largest social media ad network”, the company has decided to acquire all the assets of SocialCash. Given that it’s an asset acquisition, Social Cash will continue to operate as an independent company as they ramp up for a new product offering later this year.
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I recently had a chance to connect with gWallet’s Gurbaksh “G” Chahal regarding gWallet’s new Brand Bar, which aims to better engage social gamers with brands. We discussed the current state of the industry, Facebook Credits, the history of the advertising game and what’s next for gWallet. Click below to listen.
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Media Post is reporting that Twitter will unveil its advertising in the near future. The revelation was made by Anamitry Banerji (head of product management and monetization at Twitter) in a panel discussion with Seth Goldstein (chief executive officer and co-founder of socialmedia.com).
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Offerpal is promoting their latest mobile promotion where users are able to earn virtual currency by installing mobile applications. This new offering is reminiscent of the cost-per-install (CPI) campaigns which first proliferated on Facebook weeks after the Platform launched in 2007.  While SocialMedia was the initial impetus for CPI campaigns, all ad networks quickly jumped on board.  In this article we’ll examine how Offerpal’s CPI campaigns differ on mobile applications.
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Peanut Labs Media is announcing Cherry Deals Daily Discounts, where social gamers can earn virtual currencies by purchasing local goods and services at discounts of 50% and up.  The idea is a great evolution of the offers and tasks service that Peanut Labs has offered for years, and the relevance of the offers mean that the service is good for all parts of the social games virtual goods value chain.  Retailers’ product offers are shown to users who have a higher likelihood of purchasing, users are presented with huge discounts, and the game makers themselves facilitate a higher number of virtual good transactions.
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A new report published last week shows that celebrity Twitter users can earn up to $10,000 per tweet.  It’s an astronomical number, but one that’s been confirmed by Steve Richards of Yomego, who wrote a new report on measuring Social Media ROI.   He has collected information about the revenue streams that come from social media, especially for traditional businesses.
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A new joint survey by Forrester Research and Association of National Advertisers shows that Social Media Ad spending continues to grow at the expense of TV advertising.

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One of the more popular ways for Facebook application developers to drive traffic to their applications is through the use of Facebook advertisements. With relatively low CPMs, it’s often more cost effective than traditional cost per install campaigns as the users are also targeted based on profile data. Today TBG, the company behind the ONE Media Manager, is announcing two new clients: Playdom and Napster.
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Coca Cola is planning to run a social media campaign on Facebook during the Super Bowl, that would coincide with its advertisements in Cable TV, according to a web cast news conference by Coca Cola executives on Wednesday. This follows Pepsi who previously announced their intention to remove all SuperBowl ads and opt entirely for social media channels.
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