Offerpal Adds Custom Analytics Platform to Virtual Economies
Posted by Kristen Nicole on June 19th, 2009 2:00 PM
Virtual goods has become one way in which to monetize social media applications, and entire marketplace has cropped up around this. Services such as Offerpal have established monetization solutions for such socially inegrated virtual economies, from games to mobile applications.
Months after raising $15 million in funding, a new update from Offerpal extends more customization capabilities for clients. In what appears to be an enhanced dashboard option, Offerpal is launching a virtual currency analytics package for social applications and destination sites. Participants can track activity as well as monetization performance for their specific campaigns.
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Trapster Updates Reflect Developer Benefits of New iPhone
Posted by Kristen Nicole on June 19th, 2009 1:20 PM
Trapster, the mobile application that lets you search and report speed traps on the road, has revealed two major new updates for its iPhone app, both of which take advantage of the new iPhone OS 3.0.
The first new feature is the loading time for Trapster’s maps. Instead of the old maps, which took a full 28 seconds to load, the updated maps take only 8 seconds for launch. This is because Trapster is able to use the native maps API for the iPhone, as opposed to having to use a Safari web view for maps, which took up a great deal of JavaScript, lengthening the load time.
This may seem like a minor update, but let’s think about this. Who wants to wait nearly 30 seconds for anything to load? And if you’re already an iPhone user then you’ll appreciate an application’s ability to use the device’s maps directly. More specifically, we’re talking about a speed trap application. The faster you can search for speed traps, the better off you’ll be. And for those that actually contribute to Trapster, there’s nothing more discouraging than a slow load time when you’re ready to report a new speed trap.
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(No Ratings Yet) Loading ...Playdom Hires New CEO, John Pleasants
Posted by Kristen Nicole on June 19th, 2009 1:20 PM
Playdom has added a new executive to its core team. The social game development company announced this week that John Pleasants is Playdom’s new CEO. Coming from Electronic Arts, Inc. (EA), Pleasants has a wealth of experience in the gaming industry, and has been brought on board in part to help Playdom achieve the high growth scaling the company is currently seeking.
At EA, Pleasants acted as the President of Global Publishing and Chief Operating Officer, giving him a very high level perspective on the gaming industry as a whole. Some benefits of EA are its established presence in its respective industry, as well as its involvement with multiple aspects of gaming overall. Having witnessed the recent changes to the gaming industry over the past several years, EA has managed to shift along with the times, even trying its hand at online social gaming.
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(No Ratings Yet) Loading ...Collecta Launches True Real Time Search Engine
Posted by Kristen Nicole on June 18th, 2009 12:00 PM
Real time search is becoming all the rage, displacing some of the hype around semantic search and catapulting services like Twitter, FriendFeed and now Facebook into new realms when it comes to accessing its content. Today, search veteran Jerry Campbell is helping to launch Collecta, a service he’s claiming to be a true real time search engine unlike anything the world has seen.
As one of the minds behind the patented process that powered Summize, the Twitter search engine that was acquired by the microblogging platform and is now Twitter search, Campbell has long-standing ideas on how search and discovery should operate on the web. He’s seen the evolution of data-sharing as it pertains to things like news within he financial industry and has learned from organizations’ necessity to reach that “aha” moment as quickly as possible. It’s that “aha” moment Collecta is trying to give you, for any topic, in a very short amount of time.
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(1 votes, average: 5 out of 5) Loading ...Amazon, CloudMQ Create “Social Data Cloud”
Posted by Will M on June 18th, 2009 11:17 AM
I was shocked to hear a Social Data Cloud (SDC) is in full operation, created by Freedom OSS using Amazon Web Services (AWS) technology. CloudMQ is making social data available “in the cloud”, and all the major social networks are participating in the exchange.
Social Data Cloud (SDC)
Facebook, MySpace and LinkedIn all publish data about changes occurring on their social graphs via CloudMQ. FriendFeed and other aggregators then subscribe to this data. Social networks can even subscribe to each others’ data. CloudMQ is the first Social Data Cloud (SDC), and is the beginning of a trend in which all social graph information will be made available real time, on a granular level “in the cloud”.
The emergence of this Social Data Cloud (SDC) raises important questions about user privacy, social network collaboration and future industry business models.
(1 votes, average: 5 out of 5) Loading ...SGN’s F.A.S.T Simulator Uses Upcoming iPhone Bluetooth Technology
Posted by Kristen Nicole on June 17th, 2009 8:05 PM
SGN has announced an update to its F.A.S.T. (Fleet Air Superiority Training) iPhone game. Bluetooth integration. The iPhone application was initially announced earlier this year, and was still unnamed at the time.
It’s all about jet-fighting and flying aircrafts, complete with a variety of armed aircraft that are loaded with missiles and guns. There are radar-guided and heat-seeking missiles, and let’s not forget about the accellorameter, which has become a focal point for many iPhone games but have become signature for those created by SGN.
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(4 votes, average: 5 out of 5) Loading ...AdWhirl Gets $1M to Better Enable iPhone Applications
Posted by Kristen Nicole on June 17th, 2009 6:34 PM
Whenever a platform becomes a standard, there are usually other companies that create platforms atop this initial one in order to help facilitate the available actions between third party developers and that platform. Such is the case with AdWhirl, which has announced a $1 million round of funding led by Foundation Capital.
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(No Ratings Yet) Loading ...MySpace Confirms Massive Layoffs, Restructures to Become More Innovative
Posted by Kristen Nicole on June 16th, 2009 3:19 PM
It was widely speculated that MySpace was getting ready to undergo massive layoffs at its company, and the social network has confirmed the rumors today.
Touting the layoffs as a plan for restructuring the company in order to become more “innovative, efficient and entrepreneurial,” MySpace is letting go of 30% of its staff, whittling the company down to 1,000 employees. MySpace CEO Owen Van Natta was quoted as saying that the staff had become bloated, making MySpace hindered in the innovation company.
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(No Ratings Yet) Loading ...Amplify Helps Brands Leverage the Social Web
Posted by Kristen Nicole on June 15th, 2009 3:08 PM
Amplify is a recently launched tool that lets you easily share web content across the social web. As a browser extension, the Amplify button is always there, no matter where you surf on the web. From Twitter to Facebook, Amplify offers a slew of social media networking, bookmarking and sharing sites that you can “amplify” your content towards.
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(2 votes, average: 4 out of 5) Loading ...D.C. Based CollectiveX Relaunches as Groupsite
Posted by Kristen Nicole on June 15th, 2009 9:00 AM
CollectiveX, the site where you can create your own professional network, is undergoing some major re-branding this week, changing the look of the site as well as the company’s name. CollectiveX is now Groupsite, which is more identifiable as a service designed for groups that would like to work together in an online environment.
Launching a couple of years ago, CollectiveX was among the first of the major services to offer free group collaboration products. With a distinct focus on professionals, CollectiveX’s feature set revolved heavily around action-oriented capabilities, and less on socialization. That being said, CollectiveX hasn’t seen the same success as some of its peripheral competitors such as Ning. While CollectiveX has been careful to distinguish itself from other self-sustained network creation sites, it’s clear that a new direction is necessary for the company’s long-term success.
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