Social Suitcase, a tool that provides advertisers with brand campaigns focused on engagement, monetization and brand impact, has been acquired by Traffic Marketplace to expand the tmpSocial platform. The goal here is that the tmpSocial platform will now have the ability to create campaigns that leverage offer walls, behavioural targeting and Social Suitcase’s many advertisers.
One of the key elements that tmpSocial seems to emphasize are their creative solutions for advertising on social media, and I’d have to agree with that point. A big brand who is attempting to advertise on social media has a ton of options available, including Facebook ads, banner networks, incentivized installs and more, and creative solutions are a must. Building a Facebook application can sometimes be the best way to advertise, and firms like tmpSocial and Social Suitcase specialize in individualized approaches.
The race for a one stop shop for social media advertising is a big one, and while different firms like Offerpal and tmpSocial take different approaches, their ultimate goals are similar. They want to be able to be essential in the social media advertising and monetization food chain. Epic Media Group CEO, Art Shaw, explained:
"tmpSocial provides results-driven social media programs for advertising clients. This is critical, as advertisers are realizing they must leverage social media to succeed. The challenge for advertisers today is not only monetization or demonstrating ROI when pursuing social-based advertising, but rather ensuring their methodology is reaching their target audience effectively. Traditional direct-response methods simply do not apply here; more creative solutions are a must."
Check out more information about tmpSocial at tmpsocial.com.
