Podcast Friday: Interview with Hussein Fazal, CEO of AdParlor

Posted by Neil Vidyarthi on March 12th, 2010 4:00 PM

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For this week’s Podcast Friday, I had the opportunity to sit down with Hussein Fazal, the CEO and co-founder of AdParlor. We discussed AdParlor’s current strategy, their brand new auction feature, Facebook credits and the future of social advertising and media. The full interview is below.

Interview with Hussein Fazal, CEO and Co-Founder of AdParlor: Play Now | Play in Popup | Download

Here are a few of the interesting points from the interview. I strongly recommend listening to it, as we cover a lot of ground and Hussein makes a series of interesting insights.

Hussein clarifies the difference between incentivized and banner installs.
AdParlor has pushed out over 5 million application installs.
How will AdParlor’s new application install Auction System help advertisers and publishers?
Synergies between AdParlor’s banner network and offer wall products
We discuss which types of offers are win-win-win for advertisers, publishers and users.
Facebook Credits: What effect will they have on the industry?
What is the nature of the competition between AdParlor and other advertising companies?

As a note, this is the first entry in “Podcast Friday”, a weekly audio podcast that will range from interviews to feature analysis on different topics. Tune in next Friday!

AzamKhan

Good interview. The cost per engagement model seems very interesting, something I wasn't aware of too much on a detailed level.
Also an incentivized install is more likely to fill out an offer is an overlooked fact. The social gaming industry is going to grow much, especially as console games become more socialized. But Farmville will NOT be topped for a LONG time, mark my words.

If that statement may seem a bit of a stretch, I will make the statement that there will be maybe 1 more company that comes out like Crowdstar but another Zynga or Playdom is not on the horizon.

Nonetheless everything seems interesting.