Meebo Ramps Up Ads with New Partner Network

Meebo, the chat widget tool, had already launched its own ad network some time ago. Now the company is launching ads on its own partner network, with Toyota being the first marketer to advertise. With 85 publishers signed up for its partner network, Meebo is enabling brands to run ads on a larger scale directly through Meebo’s company, with the same results they’ve grown accustomed to on Meebo.com.

What’s this really mean? In Meebo’s long-standing effort to expand its own network, web presence and visibility, the integrated communication tool has launched several tools and gained several partners, many of which have teamed up with the company for marketing purposes. This is in part due to the fact that Meebo’s integrated communication tools enable brands to connect directly with consumers through multimedia brand messages, chat, and advertisements. On the consumer end, these communication tools provide great channels for product and brand discussion as well as valuable feedback that marketers can use in their larger data pools.

This also appears to be another step towards Meebo’s larger goals of becoming a mainstay and standard in the way of web communication, especially when it comes to enterprise and advertising purposes for social media integration. In the past few weeks Meebo launched an upgraded browser toolbar that lends itself to an interesting manner by which Meebo can better facilitate web content for users. This is something brands will eventually be able to take more advantage of. It’s also a method that many advertisers are leaning towards, as display ads and basic widgets are less and less effective and integrated applications that leave a great deal of the interaction to end users is more conducive for leveraging the social web.

Stepping up its advertising game also means that Meebo needs to increase the tools and feature set it makes available to clients and marketers by way of analytics and tools. To this end, Meebo is also offering a guarantee for marketers that users will engage an ad inside the Meebo experience spending a minimum of 30 seconds with the creative, or Meebo will make up the time spent with complimentary media.

So a bigger, badder advertising platform, an improved feature set, a wide array of publisher partners and a “money back” guarantee means that Meebo is pretty confident about the success rates of its new partner network. Launching today, time will tell how well Meebo can hold up to these claims. With long-term goals of providing real-time communication for all web users for any reason possible, advertising and its partner network is only one aspect of Meebo’s company and overall strategy. But as the years pass, its ad network becomes increasingly important to Meebo’s business model, an providing integrated ways in which marketers can push their campaigns means that Meebo is at least looking to stay ahead of the curve.