Invites for TwiFeedback, in 140 Characters or Less.

Twitter can be a great way to gain feedback from customers, clients and consumers of your product or service, as many brands like Comcast are well aware. But if you’re looking fr a more direct and dedicated way to leverage the Twitter community for brand feedback purposes, a new tool called TwitFeedback is looking to make it drop-dead simple for you to do so.

Managed through a widget, visitors to your website can say in 140 characters what they think of your product or service. If the concept of garnering feedback directly from your site sounds familiar because of a certain side tab that became popular, you’ll be happy to know that TwiFeedback uses a similar tab that appears on your website. Non intrusive but inviting nonetheless, clicking on this tab will open up the TwiFeedback widget.

The widget invites users to leave their feedback via a tweet, which comes pre-populated with your corresponding Twitter username and a respective hashtag at the start of the tweet. Once a site visitor types in their tweet, they’ll be redirected to their Twitter homepage where they can hit send. Now they’ve created a tweet and you have more brand-related fodder to go along with your Twitter community. In terms of this Twitter community, the related tweets that others have left in regards to your brand will display on the widget as well.

Too add to the feedback capabilities of content coming through your TwiFeedback widget, there’s a voting capability for site visitors to vote up or down on tweets that others have left. This gives you feedback about your feedback. Useful for things like feature requests and related content. This is also a good feature to have as it realy looks to the community for a broader way of offering up feedback, and encourages those that do not want to tweet about your product to still contribute their thoughts on your brand in a comprehensive manner.

What appears to be missing is a moderation tool for selecting which community tweets show up on the widget. Some brands may be uncomfortable with an unfiltered stream of feedback that’s directly accessible from their own website. But a brand that’s good at managing itself will likely be able to handle negative tweets anyway.

Currently in private beta, TwiFeedback has given us 500 invites to test out the service. If you’d like to give it a try, use the invite code BETAONE for your test account.