Meebo, the chat widget tool, had already launched its own ad network some time ago. Now the company is launching ads on its own partner network, with Toyota being the first marketer to advertise. With 85 publishers signed up for its partner network, Meebo is enabling brands to run ads on a larger scale directly through Meebo’s company, with the same results they’ve grown accustomed to on Meebo.com.

What’s this really mean? In Meebo’s long-standing effort to expand its own network, web presence and visibility, the integrated communication tool has launched several tools and gained several partners, many of which have teamed up with the company for marketing purposes. This is in part due to the fact that Meebo’s integrated communication tools enable brands to connect directly with consumers through multimedia brand messages, chat, and advertisements. On the consumer end, these communication tools provide great channels for product and brand discussion as well as valuable feedback that marketers can use in their larger data pools.
Read the rest of this entry »

Twitter can be a great way to gain feedback from customers, clients and consumers of your product or service, as many brands like Comcast are well aware. But if you’re looking fr a more direct and dedicated way to leverage the Twitter community for brand feedback purposes, a new tool called TwitFeedback is looking to make it drop-dead simple for you to do so.

Managed through a widget, visitors to your website can say in 140 characters what they think of your product or service. If the concept of garnering feedback directly from your site sounds familiar because of a certain side tab that became popular, you’ll be happy to know that TwiFeedback uses a similar tab that appears on your website. Non intrusive but inviting nonetheless, clicking on this tab will open up the TwiFeedback widget.
Read the rest of this entry »

What could make iPhone app development and monetization a more seamless operation? Combining the two to create a one-stop-chop-shop. Offerpal Media has partnered with Tapjoy to present such an offering. As part of Tapjoy’s Software Developer Kit for iPhone apps, developers can choose to optimize monetization options through Offerpal Media. It’s a package deal that covers some of the most important bases for iPhone app developers.

For Tapjoy, the inclusion of Offerpal’s monetization platform means that the company can offer a range of new features for its own clients. This holds especially true as Tapjoy already benefited from creating package deals that encompass advertising and monetization options through companies such as Google. As a core focus for Tapjoy’s SDK is to enable developers to profit from their iPhone apps, broadening options towards this end is in the best interest of Tapjoy.
Read the rest of this entry »

AT&T’s 3G network is being used for yet another socially savvy mobile device; the upcoming Moterolla Karma QA1 is curvy, compact and socially aware. The phone will have quick access to Facebook, MySpace, Twitter, JuiceCaster and more. From Motorola’s perspective, the idea of a mobile device is to support communication, no matter how it occurs.

That’s a good point of view to have, considering the dominance of Apple’s iPhone, and the multimedia support mobile devices need for creating, sharing and consuming content. With what appears to be a main tab for social networking, a menu of socially integrated applications are ready and able to connect you with your web world.
Read the rest of this entry »

Multiple chat client Digsby is undergoing a few changes, all of which are being revealed today. The desktop application that lets you login to several chat and social media services at once has seen a good amount of success since launching less than two years ago, but Digsby is now focused on gaining the top spot as a stable and functional instant messaging tool.

In order to achieve this, Digsby has redone a great deal of its performance optimization, reducing overall CPU usage by nearly 50%. File transfers have also been improved for AIM, ICQ and MSN. Support has also been added for MySpace status updates, and for the invisible status on Gtalk.
Read the rest of this entry »

If you happen to read my other site, AllFacebook.com, then you possibly read my article from earlier today about our new “Holy Grail Of Facebook Privacy” Guide. As part of the benefits I listed out access to a new site that I’ve been working on for the past six months: New Media School. I privately launched the site a few months back to see how it would work and get some people talking in the forums. The test went pretty well but my launch strategy was not as effective and ultimately not well thought out.
Read the rest of this entry »

Last week we received confirmation of the rumors surrounding the MySpace layoffs, with the social networking company trimming its staff by 30% and releasing statements regarding its plans to restructure and focus on innovative products for its future. Today MySpace offers up more details surrounding its intent to restructure, stating that its international operations will be cut back in some regards as well.

MySpace will be refocusing its international operations around a smaller number of territories, with plans to “retain a robust global consumer presence,” according to the statement sent out by MySpace. While this plan is still subject to consultation with the international employees in various countries, MySpace is really looking to make a uniform move here across all the countries in which MySpace has a presence.
Read the rest of this entry »

Super Rewards started as a project for monetizing Facebook applications, and the company is expanding outwards to now include Twitter. The virtual goods and currency platform that works for online games and social networks has created a way to generate revenue for games that have been designed to work exclusively with Twitter, including 140 Mafia.

So how does it work? Users earn points redeemable within the game by recruiting new users via Twitter. It’s yet another exchange-based system that has proven successful, to certain degrees, on Facebook. In exchange for a user participating in certain offers and actions, they earn points and other benefits to be used in the game or social network. As Twitter continues to prove useful as a distribution platform, taking advantage of its cross-device access and usability, there are other “platforms” that are cropping up in order to build on that spreading reach.
Read the rest of this entry »

How does a creative production company, which deals with marketers and advertising agencies, delve into social media marketing? A partnership with a company launched by the well-known Jeremy Abelson is one way to get the ball rolling. As the creator of UrbanHostess and PocketChangeNYC, Abelson became well-versed on social media marketing implementation early on, and has since launched a new production shop called Samson’s Barber.

This new production shop was chosen by creative production company thelab as its exclusive digital arm, introducing a wealth of experience in online and social media optimization for advertising purposes. Below is an interview with Abelson, who talks about Samson’s Barber, its relationship with thelab, and the future of online marketing within social media.
Read the rest of this entry »

Virtual goods has become one way in which to monetize social media applications, and entire marketplace has cropped up around this. Services such as Offerpal have established monetization solutions for such socially inegrated virtual economies, from games to mobile applications.

Months after raising $15 million in funding, a new update from Offerpal extends more customization capabilities for clients. In what appears to be an enhanced dashboard option, Offerpal is launching a virtual currency analytics package for social applications and destination sites. Participants can track activity as well as monetization performance for their specific campaigns.
Read the rest of this entry »