When SGN’s iBowl game was released for the iPhone and iPod Touch, we noted that there’s a lack of social interaction for this Wii-like game. That’s all changed, with SGN’s current update to the popular mobile game. Users can now play a live bowling match against up to four people, making his game much more social and engaging.
This is a big step in the right direction for SGN’s iPhone-specific games, as Apple’s platform doesn’t provide an inherent social network for connecting users across various applications, including games. Because of this missing component on Apple’s platform, we’ve been waiting for SGN to release an update that could provide a more social means for interacting with other users on some level.
Playing in a competitive round of mobile video gaming is a great way to encourage interactivity amongst iPhone users and offer an entirely new set of engaging features for end users. As iBowl has also been one of the top free iPhone game downloads since launching in October, layering in social features will likely help this SGN mobile game stay high on the list.
And SGN isn’t slowing down, either. The game developer has full intentions of expanding its gaming empire through mobile games designed for the iPhone and iPod Touch. With updates or other popular games like iBaseball, iBasketball and SGN Golf, SGN has a pretty good handle on the iPhone gaming market. There’s also an increasing amount of overlap between SGN’s existing applications like (fluff)friends on Facebook that’s making its way to the iPhone, merely enabling SGN’s ability to grow its platform across networks and devices.
With options like Facebook Connect and other platforms, it’s companies like SGN that continue to make cross-device gaming experiences as seamless as possible for end users, increasing SGN’s potential to further corner the gaming market and provide a powerful method of distribution for content and advertising.






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