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MySpace Launches Streaming Video for Mobile

Posted by Nick O'Neill on December 3rd, 2008 12:40 AM

-MySpace Logo-Tonight MySpace is announcing the global launch of streaming video for mobile. In partnership with RipCode, a provider of video infrastructure solutions, MySpace will give access to their already insanely popular MySpace Video site. MySpace is the first social platform to launch a video streaming service but I’d guess that we’ll see other platforms follow suit very soon.

MySpace has been consistently innovating on their video offering, providing users with HD video earlier this year. The service will be rolled out on streaming-enabled mobile devices including the BlackBerry Bold, Palm Centro, Motoroal Q9, Nokia N95, and many more. While the company hasn’t highlighted any iPhone capabilities, I’d assume that they will soon follow suit with a more robust iPhone offering.

We’ve covered a number of MySpace developments recently as the company continues to expand their open platform solutions, video solutions, their advertising platform, and many other services. It’s clear that MySpace is working quickly to roll out as many new features as possible to prevent users from shifting over to Facebook.

While that trend may be inevitable, the company is working hard to retain users through constant innovation. Only recently did we begin to see frequent iterations from the company which was once known for constant downtime. Those memories are a thing of the past though and now users can look forward to accessing MySpace’s video library via their mobile devices.

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This entry was posted on Wednesday, December 3rd, 2008 at 12:40 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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    Recent upgrades to the MySpace platform and service such as this streaming video for mobile are major moves for the company and ones that we will certainly keep many of their users from matriculating over to Facebook.

    As far as overall growth is concerned, features such as HD video and streaming video to mobile, more instantly resonate with the younger demographic 14-25 but that is not necessarily the demographic that is spurring on Facebook's recent growth in the United States ... it's the younger demographic's older siblings, parents, and relatives. The older demographic has a "trust" issue with MySpace and feels more comfortable with Facebook as a tool to connect with family and friends. MySpace would be better served combating Facebook by going after this demographic and mobile video is not the solution.

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