Social Networks Global Presence

Posted by Nick O'Neill on October 21st, 2008 10:06 AM

Oxyweb has posted a chart of the largest social networks throughout the world. The chart is a world map with the each country being colored based on the largest social network in that country. The most significant takeaway from this chart is that Facebook is rapidly obtaining global dominance. The largest competitor on a global level is hi5.

On an individual country basis, Facebook has fierce competition from StudiVZ in Germany, Xiaonei in China, V Kontakte (a Facebook copycat) in Russia, and a few other social networks each with a strong local presence. The chart doesn’t provide much insight outside of that but it definitely is a pretty picture with a basic level of insight for the global social network presence.

I am personally impressed with the reach of Facebook. According to the article, Facebook overtook hi5 in the Bahamas and Cuba. Currently, hi5 dominates Central America and part of South America. Between hi5 and Orkut, Facebook will have some fierce battles in the western hemisphere. Both hi5 and Facebook appear to be the primary competitors for global dominance.

It will be interesting to see how this chart changes 6 months from now. Facebook is on track to overtake MySpace domestically, but it won’t be anytime in the immediate future as MySpace has almost 20 million more monthly visitors domestically than Facebook. The site continues to gain ground though and as Mashable pointed out yesterday, Facebook hit 39 million monthly visitors last month according to Nielsen Online.

Click on the chart below to see the full-scale version.

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peter woodford 1 year ago 1 point
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We love developing the brandstion platform and tech but actually one of the really interesting areas with creating social networks is the community engagement insight e.g. knowing where the conversation is and what's being said. Then you can target content more specifically. We're really excited about our management interface cause we've been developing that with some community moderation partners to make the whole interface intuitive. Coming up, we're going to be looking at activity report enhancement, merged traffic analytics, user geo locations and metrics, user recommendations and profile sharing.

brandstation.tv - on-demand social network platform

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Brian 1 year ago 1 point
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Interesting indeed. Social networks are surely going to flatten the globe. English is going to become the dominating language and social networks will expand their reach across borders.

Brian
http://www.konnects.com

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Michael S. Copeland 1 year ago 1 point
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This is a great post. Anything to show people how important Social Networks are is a big plus in my book. Interesting map though. Thank you!

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