Triana Global Launches Guaranteed Payouts, Has Questionable Priorities
Posted by Nick O'Neill on September 24th, 2008 3:59 PM
Earlier this week Triana Global, a social platform ad network, contacted me to let me know about a new offer they are providing: a $0.15 CPM or $0.08 CPC guaranteed payout for all social network application publishers. It’s an offering that Lookery has offered developers since early on. Personally I haven’t heard of Triana Global but they are based in Sydney, Australia which may be one reason I haven’t heard of them.
What’s unique about Triana Global? Based on their website there isn’t really anything that unique. Just like numerous other ad networks they are promoting that they are one of the first ad networks on social platforms. The company currently provides advertisers with geo-targeting, application targeting, and demographic targeting. Oh and they also provide one other thing: consulting and development services.
What?!? Apparently Triana Global hasn’t heard the term “conflict of interest”. While it’s not a clear conflict of interest, offering to develop applications which build inventory for your network detracts from the time their staff could be focused on selling the available inventory. As such we have seen partnerships like the one recently announced by Social Media and Buddy Media in which Buddy Media builds the applications and Social Media helps promote them.
Hey Triana Global, you might want to focus on advertising not on development! Who is currently in Triana Global’s portfolio? We have no idea! Also, why would you go with Triana Global’s guarantee when a company like Lookery, which has been around for over a year, already offers the exact same deal? Again, we have no idea. Let us know if you can find the answer to any of these questions!
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hey nick,
just wanted to say thanks for the free press. we appreciate your interest in our business model. i'm not too sure on this, but it seems the questions your asking are not really going to be answered unless you try contacting us directly... but after checking my inbox i can't seem to find anything from you requesting a statement of some kind to add to this amazingly credible article.
So to save you some time or just incase you were feeling shy, i'll help shed some light on the issues that are troubling you :) Firstly, we started Triana Global for app development, but with the demand of publishers to monetize their apps, we quickly grew a successful ad network. We are completely transparent on the app development vs ad serving model, and go so far as to include advertising packages with all development quotes.
Regarding our rates, we have always offered high cpc rates, and now simply want to give publishers a choice between cpc and cpm. My apologies if that is not acceptable by your standards.
But i do thank you for your suggestion to focus on our app development. We will definitely strive to heed all advice from an expert such as yourself. If you one day find yourself wanting to make an app for any social network, you know who to call :)
If you have any further questions, please don't hesitate to write another article.
Thank you,
Triana Global
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Thanks for commenting. I didn't suggest to focus on app development. I suggested focusing on that OR your ad network. SocialMedia ran into the same challenge and found easier to focus on attracting advertisers rather building apps. Just a thought :)
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