LinkedIn Connects With CNBC

Yesterday afternoon LinkedIn announced that they had launched a new partnership with CNBC. There are a number of implications of the partnership. Dan Nye announced the three main areas:

• Content Syndication on LinkedIn – LinkedIn users will now have access to news from CNBC. This is actually a big win for CNBC and highlights LinkedIn’s knowledge that social networks are increasingly a center for traditional media distribution.
• LinkedIn Community on CNBC.com – Back in July LinkedIn announced that they would begin enabling users to share content from the New York Times. It appears that they have sparked a similar agreement with CNBC. This time around there are no screenshots of how this integration will take place.
• Live LinkedIn Interactions on CNBC – One final point of cooperation between LinkedIn and CNBC is that CNBC will include “survey results and on-air Q&A with CNBC anchors, reporters and guests.” Unfortunately we haven’t been able to see this yet but I have seen live polls on CNBC so this appears to be an additional channel for CNBC to get poll results. Live Q&As sounds interesting but we’d have to see this in practice to understand more.

This sounds like a great partnership for LinkedIn and it highlights the increasing cooperation between social networks and traditional media outlets as both parties try to explore a nascent area in new media.