Despite an economic downturn Clearspring is one company that continues to proceed full steam ahead. Today Clearspring announced that they had acquired AddThis, a bookmarking widget which has built a massive reach since their launch in September 2006. The combined reach of these two companies is now more than 200 million unique visitors with over 20 billion monthly views. What does this mean for Clearspring in the short-term?
Probably nothing substantial aside from expanding their reach as the leading widget distribution platform. In the long-run there are some definite implications. The most obvious implication is the ability for Clearspring to increase the companies ability to distribute multiple forms of content which was previously not “widgetized”.
The second most significant implication is the ability of the company to build new products on the back of AddThis. With more than 20 billion impressions per month, there is substantial data that AddThis has available to them which is currently not being leveraged. Want to know what the most popular content on the web is? Check out all those sites with the AddThis widget and learn what is being shared most.
Not only does AddThis let users share but it also enables users to bookmark making it a competitor to Yahoo’s popular bookmarking service: delicious. This one small button will most definitely have a big impact on the company in the long-term as sharing among content distribution platforms continues to surge across the web.
Clearspring previously had approximately 120 million monthly unique visitors which means this has increased the company’s monthly reach by approximately 67 percent. As I mentioned earlier, this widget enables Clearspring to now distribute both widgetized content and non-widgetized content throughout the web. Ted Leonsis said that this will help connect “digital content publishers and consumers via a single set of universally recognizable tools”.
It will be interesting to see what sort of long-term impact this acquisition has for Clearpsring.
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ShareThis is by far the new king of the hill within this space; that little green icon has become recognizable industry wide. Should be interesting for sure.
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