The Social Web Economy: Entrepreneur Leaders

This is a continuation in the series on “The Social Web Economy

As I said in the last part of this series, “for the most part, developers are not businesspeople.” As such the social web economy turns to entrepreneurs to be the leaders. Just as in the general economy, they are the individuals driving the social web economy forward. They are frequently jacks-of-all-trades and they are willing to do pretty much anything to build a business.

I have the utmost respect for entrepreneurs (possibly because I am one myself). Entrepreneurs are involved in pretty much all the activities that start-ups participate in. They make day-to-day business decisions, secure funding, build partnerships and alliances, determine a company’s strategy and are the ones accountable when a company succeeds or fails (failing is what happens most often).

I should make a distinction between generic “entrepreneurs” and “entrepreneur leaders”. All members of a start-up are theoretically entrepreneurs. They too are taking a risk by joining a start-up but the entrepreneur leaders are the ones held accountable for the businesses. All members of the social web economy are taking a risk but the largest risk takers are frequently the “entrepreneur leaders”.

I’d equate these people to the philosopher kings that Plato speaks of in his book “The Republic”. While there isn’t really one “ruler” per say in this economy, I’d suggest that this could be the most important role. Then again, no single role in any economy is most important.

Next post in series “The Social Web Economy: Advertising Professionals

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