Comments on: The Social Web Economy: Advertising Professionals http://www.socialtimes.com/2008/08/the-social-web-economy-advertising-professionals/ Just another WordPress weblog Sun, 21 Mar 2010 07:40:02 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: charlie http://www.socialtimes.com/2008/08/the-social-web-economy-advertising-professionals/comment-page-1/#comment-3474 charlie Tue, 23 Jun 2009 20:44:11 +0000 http://www.socialtimes.com/?p=732#comment-3474 As everyone knows by now, video is very exciting. I think in the next few years people will discover that video is appropriate for certain areas of the consumer market, right now it seems like everyone wants to use video for everything. I think the small business arena will benefit the most from video which is pretty much the thesis behind <a href="http://www.adwido.com" rel="nofollow">www.adwido.com</a> As everyone knows by now, video is very exciting. I think in the next few years people will discover that video is appropriate for certain areas of the consumer market, right now it seems like everyone wants to use video for everything. I think the small business arena will benefit the most from video which is pretty much the thesis behind http://www.adwido.com

]]> By: Italian Restaurant http://www.socialtimes.com/2008/08/the-social-web-economy-advertising-professionals/comment-page-1/#comment-3473 Italian Restaurant Thu, 12 Feb 2009 12:32:05 +0000 http://www.socialtimes.com/?p=732#comment-3473 Social networking sites are so popular. Advertising is still very important . Thanks for the useful information. Social networking sites are so popular. Advertising is still very important . Thanks for the useful information.

]]> By: Liza http://www.socialtimes.com/2008/08/the-social-web-economy-advertising-professionals/comment-page-1/#comment-3470 Liza Fri, 15 Aug 2008 20:58:25 +0000 http://www.socialtimes.com/?p=732#comment-3470 Nick, you hit the nail on the head - measurement, i.e. proof of impact on the metrics that have proven to move the sales needle are the biggest gating item for ad growth in this sector today. Rich media is not a bad parallel for thinking about how to measure engagement - they have their own metrics, however those metrics have become meaningful only because they are now correlated with results from brand studies. It's particularly challenging to conduct these studies in social media because the advertiser may not have a direct relationships with the site on which the ad is running, whether app or widget, and exposure is not one ad to one user. Addressing these challenges is part of the fun of figuring out a new landscape; things move quickly and we all just need to stay away from knee-jerk judgements and take the time needed to work through it all to get the info we need to mature the space. Nick, you hit the nail on the head – measurement, i.e. proof of impact on the metrics that have proven to move the sales needle are the biggest gating item for ad growth in this sector today. Rich media is not a bad parallel for thinking about how to measure engagement – they have their own metrics, however those metrics have become meaningful only because they are now correlated with results from brand studies. It's particularly challenging to conduct these studies in social media because the advertiser may not have a direct relationships with the site on which the ad is running, whether app or widget, and exposure is not one ad to one user. Addressing these challenges is part of the fun of figuring out a new landscape; things move quickly and we all just need to stay away from knee-jerk judgements and take the time needed to work through it all to get the info we need to mature the space.

]]> By: Liza http://www.socialtimes.com/2008/08/the-social-web-economy-advertising-professionals/comment-page-1/#comment-3471 Liza Fri, 15 Aug 2008 20:58:25 +0000 http://www.socialtimes.com/?p=732#comment-3471 Nick, you hit the nail on the head - measurement, i.e. proof of impact on the metrics that have proven to move the sales needle are the biggest gating item for ad growth in this sector today. Rich media is not a bad parallel for thinking about how to measure engagement - they have their own metrics, however those metrics have become meaningful only because they are now correlated with results from brand studies. It's particularly challenging to conduct these studies in social media because the advertiser may not have a direct relationships with the site on which the ad is running, whether app or widget, and exposure is not one ad to one user. Addressing these challenges is part of the fun of figuring out a new landscape; things move quickly and we all just need to stay away from knee-jerk judgements and take the time needed to work through it all to get the info we need to mature the space. Nick, you hit the nail on the head – measurement, i.e. proof of impact on the metrics that have proven to move the sales needle are the biggest gating item for ad growth in this sector today. Rich media is not a bad parallel for thinking about how to measure engagement – they have their own metrics, however those metrics have become meaningful only because they are now correlated with results from brand studies. It’s particularly challenging to conduct these studies in social media because the advertiser may not have a direct relationships with the site on which the ad is running, whether app or widget, and exposure is not one ad to one user. Addressing these challenges is part of the fun of figuring out a new landscape; things move quickly and we all just need to stay away from knee-jerk judgements and take the time needed to work through it all to get the info we need to mature the space.

]]> By: lhaus http://www.socialtimes.com/2008/08/the-social-web-economy-advertising-professionals/comment-page-1/#comment-7458 lhaus Fri, 15 Aug 2008 18:58:25 +0000 http://www.socialtimes.com/?p=732#comment-7458 Nick, you hit the nail on the head - measurement, i.e. proof of impact on the metrics that have proven to move the sales needle are the biggest gating item for ad growth in this sector today. Rich media is not a bad parallel for thinking about how to measure engagement - they have their own metrics, however those metrics have become meaningful only because they are now correlated with results from brand studies. It's particularly challenging to conduct these studies in social media because the advertiser may not have a direct relationships with the site on which the ad is running, whether app or widget, and exposure is not one ad to one user. Addressing these challenges is part of the fun of figuring out a new landscape; things move quickly and we all just need to stay away from knee-jerk judgements and take the time needed to work through it all to get the info we need to mature the space. Nick, you hit the nail on the head – measurement, i.e. proof of impact on the metrics that have proven to move the sales needle are the biggest gating item for ad growth in this sector today. Rich media is not a bad parallel for thinking about how to measure engagement – they have their own metrics, however those metrics have become meaningful only because they are now correlated with results from brand studies. It's particularly challenging to conduct these studies in social media because the advertiser may not have a direct relationships with the site on which the ad is running, whether app or widget, and exposure is not one ad to one user. Addressing these challenges is part of the fun of figuring out a new landscape; things move quickly and we all just need to stay away from knee-jerk judgements and take the time needed to work through it all to get the info we need to mature the space.

]]> By: Alex, aka SocialButterfly http://www.socialtimes.com/2008/08/the-social-web-economy-advertising-professionals/comment-page-1/#comment-3468 Alex, aka SocialButterfly Fri, 15 Aug 2008 15:03:20 +0000 http://www.socialtimes.com/?p=732#comment-3468 Glad you posted this today about the advertising industry. I was gonna suggest u reach out to that group for the social network conference in NY. While I do enjoy learning about new tools and the latest start-ups, etc., the business side and where the cash flows are currently being decided are in the agencies. Thus, if at the conference, I would want to hear from the agencies, what their clients have to say, their experiences, success stories, etc. Jeremy Owyang just released a very helpful report on the best and worst of social networking that looked more on this side of social networking, rather than the developer side. Thanks Nick! Glad you posted this today about the advertising industry. I was gonna suggest u reach out to that group for the social network conference in NY. While I do enjoy learning about new tools and the latest start-ups, etc., the business side and where the cash flows are currently being decided are in the agencies. Thus, if at the conference, I would want to hear from the agencies, what their clients have to say, their experiences, success stories, etc. Jeremy Owyang just released a very helpful report on the best and worst of social networking that looked more on this side of social networking, rather than the developer side.

Thanks Nick!

]]> By: Alex, aka SocialButterfly http://www.socialtimes.com/2008/08/the-social-web-economy-advertising-professionals/comment-page-1/#comment-3469 Alex, aka SocialButterfly Fri, 15 Aug 2008 15:03:20 +0000 http://www.socialtimes.com/?p=732#comment-3469 Glad you posted this today about the advertising industry. I was gonna suggest u reach out to that group for the social network conference in NY. While I do enjoy learning about new tools and the latest start-ups, etc., the business side and where the cash flows are currently being decided are in the agencies. Thus, if at the conference, I would want to hear from the agencies, what their clients have to say, their experiences, success stories, etc. Jeremy Owyang just released a very helpful report on the best and worst of social networking that looked more on this side of social networking, rather than the developer side.<br><br>Thanks Nick! Glad you posted this today about the advertising industry. I was gonna suggest u reach out to that group for the social network conference in NY. While I do enjoy learning about new tools and the latest start-ups, etc., the business side and where the cash flows are currently being decided are in the agencies. Thus, if at the conference, I would want to hear from the agencies, what their clients have to say, their experiences, success stories, etc. Jeremy Owyang just released a very helpful report on the best and worst of social networking that looked more on this side of social networking, rather than the developer side.

Thanks Nick!

]]> By: The Social Web Economy: Entrepreneur Leaders http://www.socialtimes.com/2008/08/the-social-web-economy-advertising-professionals/comment-page-1/#comment-3472 The Social Web Economy: Entrepreneur Leaders Fri, 15 Aug 2008 14:49:17 +0000 http://www.socialtimes.com/?p=732#comment-3472 [...] post in series “The Social Web Economy: Advertising Professionals“ Posted in General addthis_pub = 'biznickman'; [...] [...] post in series “The Social Web Economy: Advertising Professionals“ Posted in General addthis_pub = ‘biznickman’; [...]

]]> By: Alex, aka SocialButterfly http://www.socialtimes.com/2008/08/the-social-web-economy-advertising-professionals/comment-page-1/#comment-7457 Alex, aka SocialButterfly Fri, 15 Aug 2008 13:03:20 +0000 http://www.socialtimes.com/?p=732#comment-7457 Glad you posted this today about the advertising industry. I was gonna suggest u reach out to that group for the social network conference in NY. While I do enjoy learning about new tools and the latest start-ups, etc., the business side and where the cash flows are currently being decided are in the agencies. Thus, if at the conference, I would want to hear from the agencies, what their clients have to say, their experiences, success stories, etc. Jeremy Owyang just released a very helpful report on the best and worst of social networking that looked more on this side of social networking, rather than the developer side.<br><br>Thanks Nick! Glad you posted this today about the advertising industry. I was gonna suggest u reach out to that group for the social network conference in NY. While I do enjoy learning about new tools and the latest start-ups, etc., the business side and where the cash flows are currently being decided are in the agencies. Thus, if at the conference, I would want to hear from the agencies, what their clients have to say, their experiences, success stories, etc. Jeremy Owyang just released a very helpful report on the best and worst of social networking that looked more on this side of social networking, rather than the developer side.

Thanks Nick!

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