Tonight Meebo, the web-based instant-messaging company, announced that they are launching an instant messaging platform for third-party communities. This new product appears to go head to head with the new platform announced by Userplane in partnership with Converdge last week and their partnership with KickApps announced this week.
The launch partners for this new platform include DanceJam, Flixster, myYearbook, AddictingGames,Piczo, SparkArt, Sugar Publishing and Tagged. This new service will enable live chatting on various online communities around the web and expected to extend to other communities in the near future. This announcement almost perfectly coincides with Userplane’s recent announcements.
Meebo appears to be getting more aggressive with their new expansion strategy now extending their chat platform to over 54.8 million users globally and 23.6 million users domestically. Meebo had previously launched a chatroom widget which enabled any website to easily embed a chatroom directly onto any page on their site.
From the get go, Meebo will work with their partners to help monetize both instant message chats as well as group chats on their sites. The partners will share in ad revenue generated by Mmeemo’s new inline ads called “SparkAds.” If this sounds familiar to you, it’s because Userplane offers a practically identical service. It appears that there is a fierce battle among instant message providers to strike partnerships with large social networks.
Who thought one of the primary battles for the social web would still be instant messaging, years after AIM, MSN Messenger and Yahoo! Messenger defined themselves as the leaders in instant messaging. The battle over instant messaging will be an interesting one to watch. If you want more details on how to get Meebo on your own social network visit meebo.com/CommunityIM.
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Except, Userplane launched revshare over a year ago, deeper APIs, and is a top 30 ad network already paying developers and publishers huge payouts.
I like the Meebo product, but am curious to see if they can actually generate revenue for their partners.
Nick - you pointed out the recent Userplane partnerships with Converdge and Kickapps, but many do not realize that they have chat/IM product on close to 300,000 social websites.
Meebo is creating a ton of noise and it will be interesting if they can pull any business from Userplane.
My very bias opinion believes that publishers will go to where the deeper integration and money is - Userplane
(disclaimer: I use to work at Userplane - However, I do think the the Meebo product is good)
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