Comments on: Google Preparing FriendRank Technology?

By: craigslistpvas

craigslistpvas — Sat, 19 Dec 2009 20:08:47 +0000

I agree with Matthew, exposure of your product through exposure of the product through circles seems to be a much better approach from a marketing standpoint.

By: Craigslist PVA

Craigslist PVA — Fri, 06 Nov 2009 02:11:12 +0000

Nice one. I have stumbled and twittered this for my friends. Hope others find it as interesting as I did.

By: panini

panini — Tue, 29 Sep 2009 09:30:14 +0000

test

By: Italian Restaurant

Italian Restaurant — Tue, 10 Feb 2009 11:53:33 +0000

Wow it seems to be a complicated process. But i think that the Friendrank application is quite useful. Look forward to it.

By: Matthew Brown

Matthew Brown — Mon, 07 Jul 2008 20:54:14 +0000

I’ve heard influencer marketing argued both ways. In a case in b-school we looked at how Converse All Stars spread across Asia. Yes, it started with social influencers (trend early adopters) but having something happen by chance and then using modeling and simulation to try to reproduce it doesn’t always work. But early adapters do like to be the first to try new things. I think a good marketing strategy would be to use a platform like this to identify [en-masse] early adapters and give them products for free in exchange for exposure in their circles – “Nick just got a free new I-Phone from AT&T”.

Btw, if you call Verizon they’ll email you a crack document and their network is cheaper.

By: Matthew Brown

Matthew Brown — Mon, 07 Jul 2008 20:54:14 +0000

I've heard influencer marketing argued both ways. In a case in b-school we looked at how Converse All Stars spread across Asia. Yes, it started with social influencers (trend early adopters) but having something happen by chance and then using modeling and simulation to try to reproduce it doesn't always work. But early adapters do like to be the first to try new things. I think a good marketing strategy would be to use a platform like this to identify [en-masse] early adapters and give them products for free in exchange for exposure in their circles – “Nick just got a free new I-Phone from AT&T”.

Btw, if you call Verizon they'll email you a crack document and their network is cheaper.

By: Matthew Brown

Matthew Brown — Mon, 07 Jul 2008 18:54:14 +0000

Btw, if you call Verizon they'll email you a crack document and their network is cheaper.