http://www.socialtimes.com/2008/06/the-shift-from-active-to-passive-sharing/ The Social Times covers news, analysis and insight pertaining to the social web. Learn how to brand yourself and your company via the social web. Fri, 05 Dec 2008 03:06:11 +0000 http://wordpress.org/?v=2.5 http://www.socialtimes.com/2008/06/the-shift-from-active-to-passive-sharing/#comment-3565 George Tue, 17 Jun 2008 14:50:13 +0000 http://www.socialtimes.com/?p=564#comment-3565 There is a dark side to passive sharing: one reason it leads to more sharing is because the burden of filtering is shifted from the sender to the receiver. In passive sharing, the sharer may feel more comfortable doing it because he does not feel "self-important" and so shares more, as Joe says. But this lack of restraint also means the receiver needs to do the work of separating what is likely to be valuable to him from what is not -- work that in the active model is done by the sharer. I think passive sharing will come to be thought of more as "permissioning" and will become more useful once it is coupled with either search or contextual delivery. i.e. I say who I am willing to share what with, but it doesn't get delivered to them until there is some reason for them to want it. There is a dark side to passive sharing: one reason it leads to more sharing is because the burden of filtering is shifted from the sender to the receiver. In passive sharing, the sharer may feel more comfortable doing it because he does not feel “self-important” and so shares more, as Joe says. But this lack of restraint also means the receiver needs to do the work of separating what is likely to be valuable to him from what is not — work that in the active model is done by the sharer. I think passive sharing will come to be thought of more as “permissioning” and will become more useful once it is coupled with either search or contextual delivery. i.e. I say who I am willing to share what with, but it doesn’t get delivered to them until there is some reason for them to want it.

]]> http://www.socialtimes.com/2008/06/the-shift-from-active-to-passive-sharing/#comment-4812 George Tue, 17 Jun 2008 14:50:13 +0000 http://www.socialtimes.com/?p=564#comment-4812 There is a dark side to passive sharing: one reason it leads to more sharing is because the burden of filtering is shifted from the sender to the receiver. In passive sharing, the sharer may feel more comfortable doing it because he does not feel "self-important" and so shares more, as Joe says. But this lack of restraint also means the receiver needs to do the work of separating what is likely to be valuable to him from what is not -- work that in the active model is done by the sharer. I think passive sharing will come to be thought of more as "permissioning" and will become more useful once it is coupled with either search or contextual delivery. i.e. I say who I am willing to share what with, but it doesn't get delivered to them until there is some reason for them to want it. There is a dark side to passive sharing: one reason it leads to more sharing is because the burden of filtering is shifted from the sender to the receiver. In passive sharing, the sharer may feel more comfortable doing it because he does not feel “self-important” and so shares more, as Joe says. But this lack of restraint also means the receiver needs to do the work of separating what is likely to be valuable to him from what is not — work that in the active model is done by the sharer. I think passive sharing will come to be thought of more as “permissioning” and will become more useful once it is coupled with either search or contextual delivery. i.e. I say who I am willing to share what with, but it doesn't get delivered to them until there is some reason for them to want it.

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