http://www.socialtimes.com/2008/06/hedging-advertiser-risk-on-user-generated-content/ The Social Times covers news, analysis and insight pertaining to the social web. Learn how to brand yourself and your company via the social web. Wed, 07 Jan 2009 22:05:51 +0000 http://wordpress.org/?v=2.5 http://www.socialtimes.com/2008/06/hedging-advertiser-risk-on-user-generated-content/#comment-5796 Luke Janssen Mon, 03 Nov 2008 18:20:36 +0000 http://www.socialtimes.com/?p=602#comment-5796 I can agree with Guy. We have a risk based moderation module as part of our Phoenix platform at TigerSpike. We build UGC sites for telcos and media groups, and I am afraid that depending on risk appetite, there is NO SUBSTITUTE for human moderation when talking about videos and images. Our innovation Lab looked into advanced technologies that look at skin tone etc etc.... but beware automated models, they don't understand context and are not effective for advertisers or brands in my opinion I can agree with Guy. We have a risk based moderation module as part of our Phoenix platform at TigerSpike. We build UGC sites for telcos and media groups, and I am afraid that depending on risk appetite, there is NO SUBSTITUTE for human moderation when talking about videos and images. Our innovation Lab looked into advanced technologies that look at skin tone etc etc…. but beware automated models, they don't understand context and are not effective for advertisers or brands in my opinion

]]> http://www.socialtimes.com/2008/06/hedging-advertiser-risk-on-user-generated-content/#comment-4675 Guy Fri, 27 Jun 2008 15:52:46 +0000 http://www.socialtimes.com/?p=602#comment-4675 Yes. The Human Element! Yes. The Human Element!

]]> http://www.socialtimes.com/2008/06/hedging-advertiser-risk-on-user-generated-content/#comment-3761 Guy Fri, 27 Jun 2008 15:52:46 +0000 http://www.socialtimes.com/?p=602#comment-3761 Yes. The Human Element! Yes. The Human Element!

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