Comments on: Google Takes on SocialAds http://www.socialtimes.com/2008/06/google-takes-on-socialads/ The Social Times covers news, analysis and insight pertaining to the social web. Learn how to brand yourself and your company via the social web. Wed, 07 Jan 2009 18:08:37 +0000 http://wordpress.org/?v=2.5 By: Josh Chambers http://www.socialtimes.com/2008/06/google-takes-on-socialads/#comment-3735 Josh Chambers Thu, 26 Jun 2008 14:27:29 +0000 http://www.socialtimes.com/?p=589#comment-3735 Hey Nick. You ask the question if this will reduce the attractiveness of social ads. I'm of the opinion that social ads aren't attractive in the first place. I understand they're a growing demographic; but I have yet to see them prove to be efficient ROI. How about you? Hey Nick. You ask the question if this will reduce the attractiveness of social ads. I’m of the opinion that social ads aren’t attractive in the first place. I understand they’re a growing demographic; but I have yet to see them prove to be efficient ROI. How about you?

]]> By: Josh Chambers http://www.socialtimes.com/2008/06/google-takes-on-socialads/#comment-4880 Josh Chambers Thu, 26 Jun 2008 14:27:29 +0000 http://www.socialtimes.com/?p=589#comment-4880 Hey Nick. You ask the question if this will reduce the attractiveness of social ads. I'm of the opinion that social ads aren't attractive in the first place. I understand they're a growing demographic; but I have yet to see them prove to be efficient ROI. How about you? Hey Nick. You ask the question if this will reduce the attractiveness of social ads. I'm of the opinion that social ads aren't attractive in the first place. I understand they're a growing demographic; but I have yet to see them prove to be efficient ROI. How about you?

]]> By: dominic http://www.socialtimes.com/2008/06/google-takes-on-socialads/#comment-3699 dominic Tue, 24 Jun 2008 21:16:35 +0000 http://www.socialtimes.com/?p=589#comment-3699 Based on my limited experience, I think that when it comes to social media, it's much more "clever" to assess the properties based on more subtle criteria like: - is this a commercial, informational or community blog - is this a professional or personal one, - written for young people or for older ones - what's the quality of the content, the style, the technical level - is ad even an option on this blog. Much less intrusive than "brute force" behavioral targeting. Centered on where people are and not who they are supposed to be. More consistent with the tone of the blog/social properties. Like in some radio where the ad is so well designed it does not disturb the listener i.e ads that are "almost" valuable, relevant, personal and expected ( cf Seth Godin). I would trade the "personal" to community friendly in that case. Based on my limited experience, I think that when it comes to social media, it’s much more “clever” to assess the properties based on more subtle criteria like:

- is this a commercial, informational or community blog
- is this a professional or personal one,
- written for young people or for older ones
- what’s the quality of the content, the style, the technical level
- is ad even an option on this blog.

Much less intrusive than “brute force” behavioral targeting.

Centered on where people are and not who they are supposed to be. More consistent with the tone of the blog/social properties.

Like in some radio where the ad is so well designed it does not disturb the listener i.e ads that are “almost” valuable, relevant, personal and expected ( cf Seth Godin).

I would trade the “personal” to community friendly in that case.

]]> By: dominic http://www.socialtimes.com/2008/06/google-takes-on-socialads/#comment-4879 dominic Tue, 24 Jun 2008 21:16:35 +0000 http://www.socialtimes.com/?p=589#comment-4879 Based on my limited experience, I think that when it comes to social media, it's much more "clever" to assess the properties based on more subtle criteria like:<br><br>- is this a commercial, informational or community blog<br>- is this a professional or personal one,<br>- written for young people or for older ones<br>- what's the quality of the content, the style, the technical level<br>- is ad even an option on this blog.<br><br>Much less intrusive than "brute force" behavioral targeting.<br> <br>Centered on where people are and not who they are supposed to be. More consistent with the tone of the blog/social properties.<br><br>Like in some radio where the ad is so well designed it does not disturb the listener i.e ads that are "almost" valuable, relevant, personal and expected ( cf Seth Godin).<br><br>I would trade the "personal" to community friendly in that case. Based on my limited experience, I think that when it comes to social media, it's much more “clever” to assess the properties based on more subtle criteria like:

- is this a commercial, informational or community blog
- is this a professional or personal one,
- written for young people or for older ones
- what's the quality of the content, the style, the technical level
- is ad even an option on this blog.

Much less intrusive than “brute force” behavioral targeting.

Centered on where people are and not who they are supposed to be. More consistent with the tone of the blog/social properties.

Like in some radio where the ad is so well designed it does not disturb the listener i.e ads that are “almost” valuable, relevant, personal and expected ( cf Seth Godin).

I would trade the “personal” to community friendly in that case.

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