Comments on: Google Takes on SocialAds http://www.socialtimes.com/2008/06/google-takes-on-socialads/ Just another WordPress weblog Fri, 19 Mar 2010 15:01:58 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: gisnap http://www.socialtimes.com/2008/06/google-takes-on-socialads/comment-page-1/#comment-11881 gisnap Wed, 23 Dec 2009 14:42:21 +0000 http://www.socialtimes.com/?p=589#comment-11881 Its really cool, I came to know this really worth visiting, just bookmarked your site.<br><br><a href="http://gisnap.com/" rel="nofollow">http://gisnap.com/</a> <br>The place where fun never ends Its really cool, I came to know this really worth visiting, just bookmarked your site.

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]]> By: Josh Chambers http://www.socialtimes.com/2008/06/google-takes-on-socialads/comment-page-1/#comment-2625 Josh Chambers Thu, 26 Jun 2008 14:27:29 +0000 http://www.socialtimes.com/?p=589#comment-2625 Hey Nick. You ask the question if this will reduce the attractiveness of social ads. I'm of the opinion that social ads aren't attractive in the first place. I understand they're a growing demographic; but I have yet to see them prove to be efficient ROI. How about you? Hey Nick. You ask the question if this will reduce the attractiveness of social ads. I’m of the opinion that social ads aren’t attractive in the first place. I understand they’re a growing demographic; but I have yet to see them prove to be efficient ROI. How about you?

]]> By: Josh Chambers http://www.socialtimes.com/2008/06/google-takes-on-socialads/comment-page-1/#comment-2627 Josh Chambers Thu, 26 Jun 2008 14:27:29 +0000 http://www.socialtimes.com/?p=589#comment-2627 Hey Nick. You ask the question if this will reduce the attractiveness of social ads. I'm of the opinion that social ads aren't attractive in the first place. I understand they're a growing demographic; but I have yet to see them prove to be efficient ROI. How about you? Hey Nick. You ask the question if this will reduce the attractiveness of social ads. I'm of the opinion that social ads aren't attractive in the first place. I understand they're a growing demographic; but I have yet to see them prove to be efficient ROI. How about you?

]]> By: Josh Chambers http://www.socialtimes.com/2008/06/google-takes-on-socialads/comment-page-1/#comment-8272 Josh Chambers Thu, 26 Jun 2008 12:27:29 +0000 http://www.socialtimes.com/?p=589#comment-8272 Hey Nick. You ask the question if this will reduce the attractiveness of social ads. I'm of the opinion that social ads aren't attractive in the first place. I understand they're a growing demographic; but I have yet to see them prove to be efficient ROI. How about you? Hey Nick. You ask the question if this will reduce the attractiveness of social ads. I'm of the opinion that social ads aren't attractive in the first place. I understand they're a growing demographic; but I have yet to see them prove to be efficient ROI. How about you?

]]> By: dominic http://www.socialtimes.com/2008/06/google-takes-on-socialads/comment-page-1/#comment-2623 dominic Tue, 24 Jun 2008 21:16:35 +0000 http://www.socialtimes.com/?p=589#comment-2623 Based on my limited experience, I think that when it comes to social media, it's much more "clever" to assess the properties based on more subtle criteria like: - is this a commercial, informational or community blog - is this a professional or personal one, - written for young people or for older ones - what's the quality of the content, the style, the technical level - is ad even an option on this blog. Much less intrusive than "brute force" behavioral targeting. Centered on where people are and not who they are supposed to be. More consistent with the tone of the blog/social properties. Like in some radio where the ad is so well designed it does not disturb the listener i.e ads that are "almost" valuable, relevant, personal and expected ( cf Seth Godin). I would trade the "personal" to community friendly in that case. Based on my limited experience, I think that when it comes to social media, it’s much more “clever” to assess the properties based on more subtle criteria like:

- is this a commercial, informational or community blog
- is this a professional or personal one,
- written for young people or for older ones
- what’s the quality of the content, the style, the technical level
- is ad even an option on this blog.

Much less intrusive than “brute force” behavioral targeting.

Centered on where people are and not who they are supposed to be. More consistent with the tone of the blog/social properties.

Like in some radio where the ad is so well designed it does not disturb the listener i.e ads that are “almost” valuable, relevant, personal and expected ( cf Seth Godin).

I would trade the “personal” to community friendly in that case.

]]> By: dominic http://www.socialtimes.com/2008/06/google-takes-on-socialads/comment-page-1/#comment-2626 dominic Tue, 24 Jun 2008 21:16:35 +0000 http://www.socialtimes.com/?p=589#comment-2626 Based on my limited experience, I think that when it comes to social media, it's much more "clever" to assess the properties based on more subtle criteria like:<br><br>- is this a commercial, informational or community blog<br>- is this a professional or personal one,<br>- written for young people or for older ones<br>- what's the quality of the content, the style, the technical level<br>- is ad even an option on this blog.<br><br>Much less intrusive than "brute force" behavioral targeting.<br> <br>Centered on where people are and not who they are supposed to be. More consistent with the tone of the blog/social properties.<br><br>Like in some radio where the ad is so well designed it does not disturb the listener i.e ads that are "almost" valuable, relevant, personal and expected ( cf Seth Godin).<br><br>I would trade the "personal" to community friendly in that case. Based on my limited experience, I think that when it comes to social media, it's much more “clever” to assess the properties based on more subtle criteria like:

- is this a commercial, informational or community blog
- is this a professional or personal one,
- written for young people or for older ones
- what's the quality of the content, the style, the technical level
- is ad even an option on this blog.

Much less intrusive than “brute force” behavioral targeting.

Centered on where people are and not who they are supposed to be. More consistent with the tone of the blog/social properties.

Like in some radio where the ad is so well designed it does not disturb the listener i.e ads that are “almost” valuable, relevant, personal and expected ( cf Seth Godin).

I would trade the “personal” to community friendly in that case.

]]> By: dominic http://www.socialtimes.com/2008/06/google-takes-on-socialads/comment-page-1/#comment-8271 dominic Tue, 24 Jun 2008 19:16:35 +0000 http://www.socialtimes.com/?p=589#comment-8271 Based on my limited experience, I think that when it comes to social media, it's much more "clever" to assess the properties based on more subtle criteria like:<br><br>- is this a commercial, informational or community blog<br>- is this a professional or personal one,<br>- written for young people or for older ones<br>- what's the quality of the content, the style, the technical level<br>- is ad even an option on this blog.<br><br>Much less intrusive than "brute force" behavioral targeting.<br> <br>Centered on where people are and not who they are supposed to be. More consistent with the tone of the blog/social properties.<br><br>Like in some radio where the ad is so well designed it does not disturb the listener i.e ads that are "almost" valuable, relevant, personal and expected ( cf Seth Godin).<br><br>I would trade the "personal" to community friendly in that case. Based on my limited experience, I think that when it comes to social media, it's much more “clever” to assess the properties based on more subtle criteria like:

- is this a commercial, informational or community blog
- is this a professional or personal one,
- written for young people or for older ones
- what's the quality of the content, the style, the technical level
- is ad even an option on this blog.

Much less intrusive than “brute force” behavioral targeting.

Centered on where people are and not who they are supposed to be. More consistent with the tone of the blog/social properties.

Like in some radio where the ad is so well designed it does not disturb the listener i.e ads that are “almost” valuable, relevant, personal and expected ( cf Seth Godin).

I would trade the “personal” to community friendly in that case.

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