The YouTube Model for Success
Posted by Nick O'Neill on May 14th, 2008 10:03 AMOn Monday I wrote about what the future of television looks like. The post was inspired by an extremely trashy show called No Good TV that I couldn’t seem to stop myself from watching. Based on the number of views on the company’s other videos, it looks like other people had the same problem. While I’m not typically a fan on filth, for some reason this filth has inspired me.
It has also driven me to wonder if the same model is used for traditional television. First, let me explain my understanding of how you succeed on YouTube. Also, keep in mind that my measure of success is the number of views you get for your video. If you want a quick way of figuring it out, simply look at the image below which displays the top videos on YouTube for the week.
My conclusion is that the easiest way to get views on YouTube is to:
- Create a title that includes the word “Sex” or a curse word
- Have a video clip or image directly in the middle of your video that includes boobs
That’s it! You have now successfully followed the two step F’in boob model of success. Playtex successfully used this model to attract over 1.3 million views of their most recent video and over 4.5 million views to one of their other videos for the “Playtex Who Knows You Like We Do” campaign.
This isn’t the only model for success but it definitely works. It also makes me wonder about the quality of content on YouTube but then again, I typically don’t spend much time viewing the site. Sites like Blip.tv try to use an alternative model called “Creating Good Content”. I like to call that the CGC model. If you want to get millions of views though your quickest way to success is the F’in boob model. Do you know any other models of success on YouTube or web video?
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