Comments on: Mobile: The Monetization Platform for Social http://www.socialtimes.com/2008/05/mobile-the-monetization-platform-for-social/ The Social Times covers news, analysis and insight pertaining to the social web. Learn how to brand yourself and your company via the social web. Fri, 05 Dec 2008 03:46:44 +0000 http://wordpress.org/?v=2.5 By: Jeff Majka http://www.socialtimes.com/2008/05/mobile-the-monetization-platform-for-social/#comment-2759 Jeff Majka Wed, 21 May 2008 16:41:16 +0000 http://www.socialtimes.com/?p=481#comment-2759 OK, I didn't realize that. Thanks for clarifying! I totally agree with the general premise that mobile social networking will be big, and a moneymaker. Keep up the great work on the blog- I'm a big fan! J OK, I didn’t realize that. Thanks for clarifying! I totally agree with the general premise that mobile social networking will be big, and a moneymaker. Keep up the great work on the blog- I’m a big fan!

J

]]> By: Jeff Majka http://www.socialtimes.com/2008/05/mobile-the-monetization-platform-for-social/#comment-4996 Jeff Majka Wed, 21 May 2008 16:41:16 +0000 http://www.socialtimes.com/?p=481#comment-4996 OK, I didn't realize that. Thanks for clarifying! I totally agree with the general premise that mobile social networking will be big, and a moneymaker. Keep up the great work on the blog- I'm a big fan!<br><br>J OK, I didn't realize that. Thanks for clarifying! I totally agree with the general premise that mobile social networking will be big, and a moneymaker. Keep up the great work on the blog- I'm a big fan!

J

]]> By: Marc Dierens http://www.socialtimes.com/2008/05/mobile-the-monetization-platform-for-social/#comment-2744 Marc Dierens Wed, 21 May 2008 06:00:43 +0000 http://www.socialtimes.com/?p=481#comment-2744 Social networking on the mobile is only going to grow, it's simply the fastest and easiest way to connect, providing the applications are user friendly enough for the masses to use. Myself, I have done a lot more Twitter updates since I got Twinkle for my iPhone, but Facebook remains a laptop activity. Social networking on the mobile is only going to grow, it’s simply the fastest and easiest way to connect, providing the applications are user friendly enough for the masses to use.

Myself, I have done a lot more Twitter updates since I got Twinkle for my iPhone, but Facebook remains a laptop activity.

]]> By: Marc Dierens http://www.socialtimes.com/2008/05/mobile-the-monetization-platform-for-social/#comment-4995 Marc Dierens Wed, 21 May 2008 06:00:43 +0000 http://www.socialtimes.com/?p=481#comment-4995 Social networking on the mobile is only going to grow, it's simply the fastest and easiest way to connect, providing the applications are user friendly enough for the masses to use.<br><br>Myself, I have done a lot more Twitter updates since I got Twinkle for my iPhone, but Facebook remains a laptop activity. Social networking on the mobile is only going to grow, it's simply the fastest and easiest way to connect, providing the applications are user friendly enough for the masses to use.

Myself, I have done a lot more Twitter updates since I got Twinkle for my iPhone, but Facebook remains a laptop activity.

]]> By: Nick O'Neill http://www.socialtimes.com/2008/05/mobile-the-monetization-platform-for-social/#comment-2737 Nick O'Neill Tue, 20 May 2008 21:49:12 +0000 http://www.socialtimes.com/?p=481#comment-2737 @Jeff, these are just Opera statistics ... I previously reported on mobile social networks accounting for 1.7 percent of mobile usage in the first quarter. I understand that the Opera survey is biased. I probably should have added a statement on that. @Jeff, these are just Opera statistics … I previously reported on mobile social networks accounting for 1.7 percent of mobile usage in the first quarter. I understand that the Opera survey is biased. I probably should have added a statement on that.

]]> By: Jeff Majka http://www.socialtimes.com/2008/05/mobile-the-monetization-platform-for-social/#comment-2736 Jeff Majka Tue, 20 May 2008 21:44:18 +0000 http://www.socialtimes.com/?p=481#comment-2736 I check out Facebook, Twitter and, to some extent, LinkedIn from my phone. I have a EVDO Verizon/Microsoft phone. It's super fast and easy to keep up to speed with social networking sites, as well as tons of other content, games, news, etc. I will, however, throw a bit of cold water on the stats you reference above. The number of people currently using mobile social networking apps has to be a pretty small sample size. I'd guess that as the market for mobile social networking grows into the mainstream, those great response percentages will shrink considerably. Anyone who presents a mobile marketing plan a year from now based on a 27% response rate will be laughed out of the conference room... My two cents... Jeff I check out Facebook, Twitter and, to some extent, LinkedIn from my phone. I have a EVDO Verizon/Microsoft phone. It’s super fast and easy to keep up to speed with social networking sites, as well as tons of other content, games, news, etc.

I will, however, throw a bit of cold water on the stats you reference above. The number of people currently using mobile social networking apps has to be a pretty small sample size. I’d guess that as the market for mobile social networking grows into the mainstream, those great response percentages will shrink considerably. Anyone who presents a mobile marketing plan a year from now based on a 27% response rate will be laughed out of the conference room…

My two cents…

Jeff

]]> By: Jeff Majka http://www.socialtimes.com/2008/05/mobile-the-monetization-platform-for-social/#comment-4994 Jeff Majka Tue, 20 May 2008 21:44:18 +0000 http://www.socialtimes.com/?p=481#comment-4994 I check out Facebook, Twitter and, to some extent, LinkedIn from my phone. I have a EVDO Verizon/Microsoft phone. It's super fast and easy to keep up to speed with social networking sites, as well as tons of other content, games, news, etc.<br><br>I will, however, throw a bit of cold water on the stats you reference above. The number of people currently using mobile social networking apps has to be a pretty small sample size. I'd guess that as the market for mobile social networking grows into the mainstream, those great response percentages will shrink considerably. Anyone who presents a mobile marketing plan a year from now based on a 27% response rate will be laughed out of the conference room...<br><br>My two cents...<br><br>Jeff I check out Facebook, Twitter and, to some extent, LinkedIn from my phone. I have a EVDO Verizon/Microsoft phone. It's super fast and easy to keep up to speed with social networking sites, as well as tons of other content, games, news, etc.

I will, however, throw a bit of cold water on the stats you reference above. The number of people currently using mobile social networking apps has to be a pretty small sample size. I'd guess that as the market for mobile social networking grows into the mainstream, those great response percentages will shrink considerably. Anyone who presents a mobile marketing plan a year from now based on a 27% response rate will be laughed out of the conference room…

My two cents…

Jeff

]]> By: Craig - Hook Mobile http://www.socialtimes.com/2008/05/mobile-the-monetization-platform-for-social/#comment-2730 Craig - Hook Mobile Tue, 20 May 2008 20:13:39 +0000 http://www.socialtimes.com/?p=481#comment-2730 Couldn't resist commenting on this...big surprise right. Given the amount of interesting browsable content available on the mobile phone, it is no surprise that social networking sites will lead the pack. I know when I log in to FB or MySpace via WAP I will see something interesting and relevant to me. It may be a little slow, but the reward will be worth the effort. In turn, today a lot of WAP browsing is done for entertainment which means users are highly susceptible to following interesting / relevant WAP advertising links. This will likely diminish over time, but today relevant WAP ads have very high click through. The use of mobile devices to connect users with social media experiences will definitely continue to grow as more developers begin to understand the 'art' of creating mobile extensions of their online experiences. Couldn’t resist commenting on this…big surprise right. Given the amount of interesting browsable content available on the mobile phone, it is no surprise that social networking sites will lead the pack. I know when I log in to FB or MySpace via WAP I will see something interesting and relevant to me. It may be a little slow, but the reward will be worth the effort.

In turn, today a lot of WAP browsing is done for entertainment which means users are highly susceptible to following interesting / relevant WAP advertising links. This will likely diminish over time, but today relevant WAP ads have very high click through.

The use of mobile devices to connect users with social media experiences will definitely continue to grow as more developers begin to understand the ‘art’ of creating mobile extensions of their online experiences.

]]> By: Craig - Hook Mobile http://www.socialtimes.com/2008/05/mobile-the-monetization-platform-for-social/#comment-4993 Craig - Hook Mobile Tue, 20 May 2008 20:13:39 +0000 http://www.socialtimes.com/?p=481#comment-4993 Couldn't resist commenting on this...big surprise right. Given the amount of interesting browsable content available on the mobile phone, it is no surprise that social networking sites will lead the pack. I know when I log in to FB or MySpace via WAP I will see something interesting and relevant to me. It may be a little slow, but the reward will be worth the effort.<br><br>In turn, today a lot of WAP browsing is done for entertainment which means users are highly susceptible to following interesting / relevant WAP advertising links. This will likely diminish over time, but today relevant WAP ads have very high click through. <br><br>The use of mobile devices to connect users with social media experiences will definitely continue to grow as more developers begin to understand the 'art' of creating mobile extensions of their online experiences. Couldn't resist commenting on this…big surprise right. Given the amount of interesting browsable content available on the mobile phone, it is no surprise that social networking sites will lead the pack. I know when I log in to FB or MySpace via WAP I will see something interesting and relevant to me. It may be a little slow, but the reward will be worth the effort.

In turn, today a lot of WAP browsing is done for entertainment which means users are highly susceptible to following interesting / relevant WAP advertising links. This will likely diminish over time, but today relevant WAP ads have very high click through.

The use of mobile devices to connect users with social media experiences will definitely continue to grow as more developers begin to understand the 'art' of creating mobile extensions of their online experiences.

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