Josh Catone has a great post up about mobile social network usage according to a survey completed by the mobile browser, Opera. The numbers are staggering for Opera. A whopping 41 percent of all mobile browsing is to mobile social networks.
The most surprising numbers in Josh Catone’s article was the incredible results being generated via ad campaigns on mobile. According to the article, “UK ad-supported mobile service Blyk, for example, saw an amazing 29% average response rate on ad campaigns — with one campaign — for a book, no less — receiving an incredible 67% response rate on the service.”
These sorts of response rates are phenomenal. Whether or not these numbers will continue as mobile social networking use increases is currently unknown but considering the horrendous response rates on sites like Facebook, mobile may just be the answer. I’ve been predicting continued growth in this space and I wouldn’t be surprised if the large social networks start turning more of their attention to mobile.
I currently use my phone for a substantial amount of social networking activities. I read my messages via the Facebook application and view my friends’ Twitter updates via the TwitterBerry application. Are you an active mobile social network user? Do you access social networks via mobile or desktop more frequently?
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J
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Myself, I have done a lot more Twitter updates since I got Twinkle for my iPhone, but Facebook remains a laptop activity.
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I will, however, throw a bit of cold water on the stats you reference above. The number of people currently using mobile social networking apps has to be a pretty small sample size. I'd guess that as the market for mobile social networking grows into the mainstream, those great response percentages will shrink considerably. Anyone who presents a mobile marketing plan a year from now based on a 27% response rate will be laughed out of the conference room...
My two cents...
Jeff
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In turn, today a lot of WAP browsing is done for entertainment which means users are highly susceptible to following interesting / relevant WAP advertising links. This will likely diminish over time, but today relevant WAP ads have very high click through.
The use of mobile devices to connect users with social media experiences will definitely continue to grow as more developers begin to understand the 'art' of creating mobile extensions of their online experiences.
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