http://www.socialtimes.com/2008/04/interview-with-charlene-li-author-of-groundswell/ The Social Times covers news, analysis and insight pertaining to the social web. Learn how to brand yourself and your company via the social web. Thu, 20 Nov 2008 10:33:25 +0000 http://wordpress.org/?v=2.5 http://www.socialtimes.com/2008/04/interview-with-charlene-li-author-of-groundswell/#comment-1506 Matthew Brown Sun, 20 Apr 2008 21:09:06 +0000 http://www.socialtimes.com/?p=367#comment-1506 Good interview. I think the biggest reason companies fear the "groundswell" is the lack of ownership of the conversation. When you get beyond that fear, SNS can be leveraged for product/service improvements in addition to value added customer services. However, as a marketing tool SNS aren't as easy to track. I think companies should approach SNS as good will as opposed to a marketing tool. So, yes, focus on the relationship and not the technology like Paul said. Good interview. I think the biggest reason companies fear the “groundswell” is the lack of ownership of the conversation. When you get beyond that fear, SNS can be leveraged for product/service improvements in addition to value added customer services. However, as a marketing tool SNS aren’t as easy to track. I think companies should approach SNS as good will as opposed to a marketing tool. So, yes, focus on the relationship and not the technology like Paul said.

]]> http://www.socialtimes.com/2008/04/interview-with-charlene-li-author-of-groundswell/#comment-5210 Matthew Brown Sun, 20 Apr 2008 21:09:06 +0000 http://www.socialtimes.com/?p=367#comment-5210 Good interview. I think the biggest reason companies fear the "groundswell" is the lack of ownership of the conversation. When you get beyond that fear, SNS can be leveraged for product/service improvements in addition to value added customer services. However, as a marketing tool SNS aren't as easy to track. I think companies should approach SNS as good will as opposed to a marketing tool. So, yes, focus on the relationship and not the technology like Paul said. Good interview. I think the biggest reason companies fear the “groundswell” is the lack of ownership of the conversation. When you get beyond that fear, SNS can be leveraged for product/service improvements in addition to value added customer services. However, as a marketing tool SNS aren't as easy to track. I think companies should approach SNS as good will as opposed to a marketing tool. So, yes, focus on the relationship and not the technology like Paul said.

]]> http://www.socialtimes.com/2008/04/interview-with-charlene-li-author-of-groundswell/#comment-1495 Paul Worsham Sat, 19 Apr 2008 23:46:23 +0000 http://www.socialtimes.com/?p=367#comment-1495 Nice interview... focus on the relationship not the technology. Definitely agree that in a few years all of this "I'm going social" stuff will seem silly! Nice interview… focus on the relationship not the technology. Definitely agree that in a few years all of this “I’m going social” stuff will seem silly!

]]> http://www.socialtimes.com/2008/04/interview-with-charlene-li-author-of-groundswell/#comment-5209 Paul Worsham Sat, 19 Apr 2008 23:46:23 +0000 http://www.socialtimes.com/?p=367#comment-5209 Nice interview... focus on the relationship not the technology. Definitely agree that in a few years all of this "I'm going social" stuff will seem silly! Nice interview… focus on the relationship not the technology. Definitely agree that in a few years all of this “I'm going social” stuff will seem silly!

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