Comments on: A Personal Brand Revolution Is At Hand

By: Horses For Sale

Horses For Sale — Sat, 19 Dec 2009 10:44:57 +0000

i dont thinks that personal brands are extremely important, however

it depends on ur own profession, if u r a superstar, or an idol type person, than u may consider!

By: Italian Restaurant

Italian Restaurant — Thu, 05 Feb 2009 13:45:36 +0000

Wow this is the first time i hear the term “Personal branding”. Thanks for the useful information . Its very interesting.

By: Gasp! Internet Brings People Together - Covering All That's Social All the Web

Gasp! Internet Brings People Together - Covering All That's Social All the Web — Mon, 14 Apr 2008 18:32:14 +0000

[...] Yesterday over brunch, I was discussing with my mother how she could leverage the internet to promote her new book. She isn’t new to the internet but she has not seen the power that can come from leveraging new technologies for promotional purposes. I’ve discussed on here before how the internet has transformed the ability for people to promote themselves. I called it a “personal brand revolution“. [...]

By: Danny

Danny — Thu, 03 Apr 2008 16:56:36 +0000

The problem with the “personal branding” movement is that any widespread adoption dooms it to failure: Brands are built via marketing but their success is determined by the masses; if you put out the right message, you could be chosen to represent a viewpoint that the populous reveres higher than the noise. But by definition, that is an elite group — most actors are unknowns, most companies are unheard of, and most bloggers are unread. Building an online presence and community of your friends, peers, admirers and colleagues can be personally rewarding, but if everybody does it, then it becomes the norm. True brands will always be the realm of the chosen few, and no amount of blogging, twittering or networking is going to change that. IMHO, social media is simply a new cog in the old mass media machine.

By: Danny

Danny — Thu, 03 Apr 2008 16:56:36 +0000

By: Danny

Danny — Thu, 03 Apr 2008 14:56:36 +0000

By: Dan Schawbel

Dan Schawbel — Wed, 02 Apr 2008 21:04:31 +0000

Basically, by putting yourself out there on the internet, people will judge you and the one’s you want associated with your brand will be magnetically attracted to your writing, podcasts and such. The one’s that aren’t interested in you or your topic will go elsewhere and that is the power of personal branding online.

By: Dan Schawbel

Dan Schawbel — Wed, 02 Apr 2008 19:04:31 +0000

Basically, by putting yourself out there on the internet, people will judge you and the one's you want associated with your brand will be magnetically attracted to your writing, podcasts and such. The one's that aren't interested in you or your topic will go elsewhere and that is the power of personal branding online.

By: Leslie Bradshaw

Leslie Bradshaw — Wed, 02 Apr 2008 16:58:11 +0000

As always Nick, thank you for the support and the official shout out =) And Tim, great additions as well. Like where you are going with this — The web as your platform to be YOU, develop the YOU in a community, and by extension your online efforts then act as a living-breathing CV in a way, but better?! more interactive, etc.

After the call with Nick, I gave it more thought and what I realized is that the most important words to a self brand (IMHO) are more about values than anything else. Words that come to mind are integrity in all that you do, authenticity + transparency (I like using the term “WIZZYWIG” to encapsulate this… get it?), compassion for yourself + others and passion-plus-knowledge/intelligence in the areas you claim experience/expertise. Growing outward from that become a natural extension.

Seems like a no-brainer, but one last thought: Putting the cart (media/promotion) before the horse (authentic value) is a tempting trap, but to be avoided at all costs. While things like gimics, taglines, “networking,” blogging, using lots of technology etc. all work for giving voice and outlet and audience to personal brands, they really should be an afterthought for things that are truly valuable and have true worth (what you know, how you conduct yourself, what makes sense given your “trade” and goals).

Thanks again for including me in the conversation and for keeping it going!

By: Leslie Bradshaw

Leslie Bradshaw — Wed, 02 Apr 2008 16:58:11 +0000

As always Nick, thank you for the support and the official shout out =) And Tim, great additions as well. Like where you are going with this -- The web as your platform to be YOU, develop the YOU in a community, and by extension your online efforts then act as a living-breathing CV in a way, but better?! more interactive, etc.

After the call with Nick, I gave it more thought and what I realized is that the most important words to a self brand (IMHO) are more about values than anything else. Words that come to mind are integrity in all that you do, authenticity + transparency (I like using the term "WIZZYWIG" to encapsulate this... get it?), compassion for yourself + others and passion-plus-knowledge/intelligence in the areas you claim experience/expertise. Growing outward from that become a natural extension.

Seems like a no-brainer, but one last thought: Putting the cart (media/promotion) before the horse (authentic value) is a tempting trap, but to be avoided at all costs. While things like gimics, taglines, "networking," blogging, using lots of technology etc. all work for giving voice and outlet and audience to personal brands, they really should be an afterthought for things that are truly valuable and have true worth (what you know, how you conduct yourself, what makes sense given your "trade" and goals).

Thanks again for including me in the conversation and for keeping it going!

L.