Comments on: When Every Site Becomes a Social Network http://www.socialtimes.com/2008/03/when-every-site-becomes-a-social-network/ The Social Times covers news, analysis and insight pertaining to the social web. Learn how to brand yourself and your company via the social web. Thu, 20 Nov 2008 09:09:48 +0000 http://wordpress.org/?v=2.5 By: Neil Vidyarthi http://www.socialtimes.com/2008/03/when-every-site-becomes-a-social-network/#comment-808 Neil Vidyarthi Wed, 05 Mar 2008 21:27:21 +0000 http://www.socialtimes.com/2008/03/when-every-site-becomes-a-social-network/#comment-808 It will definitely get worse before it gets better. At this point, we know that a lot of companies envision marketing strategies that involve creating a whole new Social Network, instead of connecting with any others. It reminds me of the big Music labels attempting to create their own 'iTunes killer', utilizing DRM and oblivious to the fact that a modern user is so averse to having to switch interfaces that they'll even change the content they consume. It will definitely get worse before it gets better. At this point, we know that a lot of companies envision marketing strategies that involve creating a whole new Social Network, instead of connecting with any others.

It reminds me of the big Music labels attempting to create their own ‘iTunes killer’, utilizing DRM and oblivious to the fact that a modern user is so averse to having to switch interfaces that they’ll even change the content they consume.

]]> By: Neil Vidyarthi http://www.socialtimes.com/2008/03/when-every-site-becomes-a-social-network/#comment-5199 Neil Vidyarthi Wed, 05 Mar 2008 20:27:21 +0000 http://www.socialtimes.com/2008/03/when-every-site-becomes-a-social-network/#comment-5199 It will definitely get worse before it gets better. At this point, we know that a lot of companies envision marketing strategies that involve creating a whole new Social Network, instead of connecting with any others.<br><br>It reminds me of the big Music labels attempting to create their own 'iTunes killer', utilizing DRM and oblivious to the fact that a modern user is so averse to having to switch interfaces that they'll even change the content they consume. It will definitely get worse before it gets better. At this point, we know that a lot of companies envision marketing strategies that involve creating a whole new Social Network, instead of connecting with any others.

It reminds me of the big Music labels attempting to create their own 'iTunes killer', utilizing DRM and oblivious to the fact that a modern user is so averse to having to switch interfaces that they'll even change the content they consume.

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