Comments on: I Am Sorry Virginia… There is More to Marketing Than a Blog. http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/ The Social Times covers news, analysis and insight pertaining to the social web. Learn how to brand yourself and your company via the social web. Thu, 20 Nov 2008 10:02:06 +0000 http://wordpress.org/?v=2.5 By: kellyatdell http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-1028 kellyatdell Mon, 24 Mar 2008 16:14:33 +0000 http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-1028 I agree with Jeremy – businesses need to assess whether their audience wants/uses a blog. Josh Bernoff, analyst at Forrester Research, published their method of building a social strategy. One of the key points that resonated with me was “Don’t ask what technology to use. Ask first who you’re trying to reach, what you’re trying to accomplish, and how you plan to change your relationships with your customers. Then, and only then, can you decide what technologies to use.” If you don’t want to pay for the entire Forrester report, Josh posted a basic overview on his blog. Check it out at: http://blogs.forrester.com/charleneli/2007/12/the-post-method.html I agree with Jeremy – businesses need to assess whether their audience wants/uses a blog. Josh Bernoff, analyst at Forrester Research, published their method of building a social strategy. One of the key points that resonated with me was “Don’t ask what technology to use. Ask first who you’re trying to reach, what you’re trying to accomplish, and how you plan to change your relationships with your customers. Then, and only then, can you decide what technologies to use.” If you don’t want to pay for the entire Forrester report, Josh posted a basic overview on his blog. Check it out at: http://blogs.forrester.com/charleneli/2007/12/the-post-method.html

]]> By: kellyatdell http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-4550 kellyatdell Mon, 24 Mar 2008 16:14:33 +0000 http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-4550 I agree with Jeremy – businesses need to assess whether their audience wants/uses a blog. Josh Bernoff, analyst at Forrester Research, published their method of building a social strategy. One of the key points that resonated with me was “Don’t ask what technology to use. Ask first who you’re trying to reach, what you’re trying to accomplish, and how you plan to change your relationships with your customers. Then, and only then, can you decide what technologies to use.” If you don’t want to pay for the entire Forrester report, Josh posted a basic overview on his blog. Check it out at: <a href="http://blogs.forrester.com/charleneli/2007/12/the-post-method.html">http://blogs.forrester.com/charleneli/2007/12/t...</a> I agree with Jeremy – businesses need to assess whether their audience wants/uses a blog. Josh Bernoff, analyst at Forrester Research, published their method of building a social strategy. One of the key points that resonated with me was “Don’t ask what technology to use. Ask first who you’re trying to reach, what you’re trying to accomplish, and how you plan to change your relationships with your customers. Then, and only then, can you decide what technologies to use.” If you don’t want to pay for the entire Forrester report, Josh posted a basic overview on his blog. Check it out at: http://blogs.forrester.com/charleneli/2007/12/t...

]]> By: Jeremy Pepper http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-1020 Jeremy Pepper Mon, 24 Mar 2008 06:29:02 +0000 http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-1020 You missed the bigger problem, IMHO - the desire to want to blog. When I was at an agency, my first question was always "do you want to blog, or are you being told to blog?" - and it matters, because the passion will be there if they want to write, and will grow because you can see the passion come through in the writing. If they are just told to blog, it's usually doomed to fail. If someone blogs to create buzz, it's not going to work. If they are blogging with an agenda, it's sorta missing the point and not going to work. If you blog to share ideas, people WILL find you and there will be growth and a ROI (which should just be sweat equity, and time). You missed the bigger problem, IMHO - the desire to want to blog. When I was at an agency, my first question was always “do you want to blog, or are you being told to blog?” - and it matters, because the passion will be there if they want to write, and will grow because you can see the passion come through in the writing. If they are just told to blog, it’s usually doomed to fail.

If someone blogs to create buzz, it’s not going to work. If they are blogging with an agenda, it’s sorta missing the point and not going to work.

If you blog to share ideas, people WILL find you and there will be growth and a ROI (which should just be sweat equity, and time).

]]> By: Ike http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-1018 Ike Mon, 24 Mar 2008 00:59:58 +0000 http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-1018 Have you been reaching into my notes? Excellent point, and one I haven't seen many places --- this notion that same have that the tools can magically empower people to be instant marketers. Social Media is NOT a commodity. Have you been reaching into my notes? Excellent point, and one I haven’t seen many places — this notion that same have that the tools can magically empower people to be instant marketers. Social Media is NOT a commodity.

]]> By: Ken http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-985 Ken Fri, 21 Mar 2008 15:43:26 +0000 http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-985 Well said... Well said…

]]> By: Ken http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-4549 Ken Fri, 21 Mar 2008 15:43:26 +0000 http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-4549 Well said... Well said…

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