Comments on: Don’t Make Your Product Free. Charge for it! http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/ The Social Times covers news, analysis and insight pertaining to the social web. Learn how to brand yourself and your company via the social web. Tue, 06 Jan 2009 13:27:09 +0000 http://wordpress.org/?v=2.5 By: SixApart Decides to Make Money - Covering All That's Social All the Web http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1517 SixApart Decides to Make Money - Covering All That's Social All the Web Mon, 21 Apr 2008 16:32:57 +0000 http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1517 [...] So the title of this post may be misleading because Six Apart was already making money. What the acquisition of Apperceptive highlights is that helping corporations navigate the social media and social technology space is extremely valuable. It’s also a straight-forward way to generating revenue. Back in March I said, “Don’t Make Your Product Free. Charge for it!“. [...] […] So the title of this post may be misleading because Six Apart was already making money. What the acquisition of Apperceptive highlights is that helping corporations navigate the social media and social technology space is extremely valuable. It’s also a straight-forward way to generating revenue. Back in March I said, “Don’t Make Your Product Free. Charge for it!“. […]

]]> By: How Free Makes Money for Me - Covering All That's Social All the Web http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1253 How Free Makes Money for Me - Covering All That's Social All the Web Fri, 04 Apr 2008 19:53:14 +0000 http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1253 [...] extremely challenging because you are competing heavily just to make enough to get by. Eventually you need to charge for something though. A few lucky individuals (who are also the hustlers in society), are able to generate a [...] […] extremely challenging because you are competing heavily just to make enough to get by. Eventually you need to charge for something though. A few lucky individuals (who are also the hustlers in society), are able to generate a […]

]]> By: pyrillix http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1072 pyrillix Wed, 26 Mar 2008 16:07:11 +0000 http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1072 Though I agree with the premise, if you build it and they want it, they will pay for it, (within reason). One issue tho, as I recall (since I was an early devotee) I remember Ustream actually being out before Justin, inparticular witht thier free, come one come all policy! Though I agree with the premise, if you build it and they want it, they will pay for it, (within reason). One issue tho, as I recall (since I was an early devotee) I remember Ustream actually being out before Justin, inparticular witht thier free, come one come all policy!

]]> By: pyrillix http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-4472 pyrillix Wed, 26 Mar 2008 16:07:11 +0000 http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-4472 Though I agree with the premise, if you build it and they want it, they will pay for it, (within reason). One issue tho, as I recall (since I was an early devotee) I remember Ustream actually being out before Justin, inparticular witht thier free, come one come all policy! Though I agree with the premise, if you build it and they want it, they will pay for it, (within reason). One issue tho, as I recall (since I was an early devotee) I remember Ustream actually being out before Justin, inparticular witht thier free, come one come all policy!

]]> By: Thibaut Thomas http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1067 Thibaut Thomas Wed, 26 Mar 2008 13:28:28 +0000 http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1067 Its a refreshing view in this era of free economy, and definitely a great advice for entrepreneurs to be more careful about their "customers" ! Its a refreshing view in this era of free economy, and definitely a great advice for entrepreneurs to be more careful about their “customers” !

]]> By: Thibaut Thomas http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-4471 Thibaut Thomas Wed, 26 Mar 2008 13:28:28 +0000 http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-4471 Its a refreshing view in this era of free economy, and definitely a great advice for entrepreneurs to be more careful about their "customers" ! Its a refreshing view in this era of free economy, and definitely a great advice for entrepreneurs to be more careful about their “customers” !

]]> By: bizwriter http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1055 bizwriter Tue, 25 Mar 2008 23:25:12 +0000 http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1055 Just when i thought that "$0.00 is the future of business" (yeah right!). Thoughtful post. Just when i thought that “$0.00 is the future of business” (yeah right!).

Thoughtful post.

]]> By: bizwriter http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-4470 bizwriter Tue, 25 Mar 2008 23:25:12 +0000 http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-4470 Just when i thought that "$0.00 is the future of business" (yeah right!).<br><br>Thoughtful post. Just when i thought that “$0.00 is the future of business” (yeah right!).

Thoughtful post.

]]> By: Griff McGrath http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1051 Griff McGrath Tue, 25 Mar 2008 21:19:03 +0000 http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1051 I was very happy to read this article. It seems that during the rise of web 2.0, people have thrown out conventional business models and tossed their products into the mix for anyone to use. Many have become very wealthy on this model, but it is going to be hard to maintain. I love free services, but if there's something that I really want to use, why not pay? I was very happy to read this article. It seems that during the rise of web 2.0, people have thrown out conventional business models and tossed their products into the mix for anyone to use. Many have become very wealthy on this model, but it is going to be hard to maintain. I love free services, but if there’s something that I really want to use, why not pay?

]]> By: Elroy Jetson http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1050 Elroy Jetson Tue, 25 Mar 2008 20:02:19 +0000 http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1050 Brilliant way to deal with spam and those content consumers. Of course if the service isn't valued enough the content creators won't pay. Brilliant way to deal with spam and those content consumers. Of course if the service isn’t valued enough the content creators won’t pay.

]]> By: Raoul http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1049 Raoul Tue, 25 Mar 2008 19:58:38 +0000 http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1049 It's refreshing, and somewhat ironic to read this. Before this whole web "revolution" took place, it was quite normal for businesses to charge for their products. As a matter of fact, it was the only way to do things. Now it seems that we're coming back to that practice. I can't help but smile. Who'd have thought, right? You pay for a service that you enjoy using... How novel! :-) It’s refreshing, and somewhat ironic to read this. Before this whole web “revolution” took place, it was quite normal for businesses to charge for their products. As a matter of fact, it was the only way to do things. Now it seems that we’re coming back to that practice. I can’t help but smile. Who’d have thought, right? You pay for a service that you enjoy using… How novel! :-)

]]> By: Jonathan Dingman http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1048 Jonathan Dingman Tue, 25 Mar 2008 19:52:19 +0000 http://www.socialtimes.com/2008/03/dont-make-your-product-free-charge-for-it/#comment-1048 That's actually a really good business model because simple advertising is not cutting it anymore. There is more out there than just advertising and it's coming down to what you can offer that people are willing to pay for. Create a great service, but don't give it away for free -- people may not value it as highly. That’s actually a really good business model because simple advertising is not cutting it anymore. There is more out there than just advertising and it’s coming down to what you can offer that people are willing to pay for.

Create a great service, but don’t give it away for free — people may not value it as highly.

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