Comments on: Social Network Advertising, Can It Work? http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/ Just another WordPress weblog Sat, 20 Mar 2010 11:55:17 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Marc Miles http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/comment-page-1/#comment-745 Marc Miles Mon, 11 Feb 2008 20:43:09 +0000 http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/#comment-745 @Jess I agree, it's all about games. I bet if you saw the Fifa08 Flash soccer game instead of a banner ad you might give it a try, and especially if you only saw that add on someones profile who was also a player of that game. That's where Beacon can work....the friend recommendation has to have context to what the user has done or is doing on their own profile itself, not on some 3rd party site that doesn't have any context to actions on their profile. The missing link in Beacon. @Jess
I agree, it’s all about games. I bet if you saw the Fifa08 Flash soccer game instead of a banner ad you might give it a try, and especially if you only saw that add on someones profile who was also a player of that game.

That’s where Beacon can work….the friend recommendation has to have context to what the user has done or is doing on their own profile itself, not on some 3rd party site that doesn’t have any context to actions on their profile. The missing link in Beacon.

]]> By: Marc Miles http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/comment-page-1/#comment-747 Marc Miles Mon, 11 Feb 2008 19:43:09 +0000 http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/#comment-747 @Jess<br>I agree, it's all about games. I bet if you saw the Fifa08 Flash soccer game instead of a banner ad you might give it a try, and especially if you only saw that add on someones profile who was also a player of that game. <br><br>That's where Beacon can work....the friend recommendation has to have context to what the user has done or is doing on their own profile itself, not on some 3rd party site that doesn't have any context to actions on their profile. The missing link in Beacon. @Jess
I agree, it's all about games. I bet if you saw the Fifa08 Flash soccer game instead of a banner ad you might give it a try, and especially if you only saw that add on someones profile who was also a player of that game.

That's where Beacon can work….the friend recommendation has to have context to what the user has done or is doing on their own profile itself, not on some 3rd party site that doesn't have any context to actions on their profile. The missing link in Beacon.

]]> By: Paul Malin http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/comment-page-1/#comment-744 Paul Malin Mon, 11 Feb 2008 18:55:16 +0000 http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/#comment-744 I think you are underestimating the value of trusted referrals. I think you are underestimating the value of trusted referrals.

]]> By: Paul Malin http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/comment-page-1/#comment-746 Paul Malin Mon, 11 Feb 2008 17:55:16 +0000 http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/#comment-746 I think you are underestimating the value of trusted referrals. I think you are underestimating the value of trusted referrals.

]]> By: Marc Miles http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/comment-page-1/#comment-7872 Marc Miles Mon, 11 Feb 2008 17:43:09 +0000 http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/#comment-7872 @Jess<br>I agree, it's all about games. I bet if you saw the Fifa08 Flash soccer game instead of a banner ad you might give it a try, and especially if you only saw that add on someones profile who was also a player of that game. <br><br>That's where Beacon can work....the friend recommendation has to have context to what the user has done or is doing on their own profile itself, not on some 3rd party site that doesn't have any context to actions on their profile. The missing link in Beacon. @Jess
I agree, it's all about games. I bet if you saw the Fifa08 Flash soccer game instead of a banner ad you might give it a try, and especially if you only saw that add on someones profile who was also a player of that game.

That's where Beacon can work….the friend recommendation has to have context to what the user has done or is doing on their own profile itself, not on some 3rd party site that doesn't have any context to actions on their profile. The missing link in Beacon.

]]> By: Jess http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/comment-page-1/#comment-743 Jess Mon, 11 Feb 2008 16:51:34 +0000 http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/#comment-743 The true value in social networks is found when companies are able to encourage user interaction with their brand inside the social network. No other area on the web provides easier access to groups of people to spread and grow ideas. Social sites require different methods than traditional web advertising. It needs to be apart of a social media marketing effort, one that searches out, engages, interacts and ads value to the consumer. Just flashing a Fifa08 banner ad, just because I play soccer, isn't going to cut it. The true value in social networks is found when companies are able to encourage user interaction with their brand inside the social network. No other area on the web provides easier access to groups of people to spread and grow ideas.

Social sites require different methods than traditional web advertising. It needs to be apart of a social media marketing effort, one that searches out, engages, interacts and ads value to the consumer. Just flashing a Fifa08 banner ad, just because I play soccer, isn’t going to cut it.

]]> By: Paul Malin http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/comment-page-1/#comment-7871 Paul Malin Mon, 11 Feb 2008 15:55:16 +0000 http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/#comment-7871 I think you are underestimating the value of trusted referrals. I think you are underestimating the value of trusted referrals.

]]> By: Can Facebook SocialAds Work? - The Unofficial Facebook Blog http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/comment-page-1/#comment-742 Can Facebook SocialAds Work? - The Unofficial Facebook Blog Mon, 11 Feb 2008 15:11:07 +0000 http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/#comment-742 [...] Read more on The Social Times Posted in Advertising Digg this article Save to del.icio.us Share on Facebook [...] [...] Read more on The Social Times Posted in Advertising Digg this article Save to del.icio.us Share on Facebook [...]

]]> By: jsloss http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/comment-page-1/#comment-7870 jsloss Mon, 11 Feb 2008 13:51:34 +0000 http://www.socialtimes.com/2008/02/social-network-advertising-can-it-work/#comment-7870 The true value in social networks is found when companies are able to encourage user interaction with their brand inside the social network. No other area on the web provides easier access to groups of people to spread and grow ideas.<br><br>Social sites require different methods than traditional web advertising. It needs to be apart of a social media marketing effort, one that searches out, engages, interacts and ads value to the consumer. Just flashing a Fifa08 banner ad, just because I play soccer, isn't going to cut it. The true value in social networks is found when companies are able to encourage user interaction with their brand inside the social network. No other area on the web provides easier access to groups of people to spread and grow ideas.

Social sites require different methods than traditional web advertising. It needs to be apart of a social media marketing effort, one that searches out, engages, interacts and ads value to the consumer. Just flashing a Fifa08 banner ad, just because I play soccer, isn't going to cut it.

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