Comments on: Making Money on Social Networks, Is It Possible? http://www.socialtimes.com/2008/02/making-money-on-social-networks-is-it-possible/ The Social Times covers news, analysis and insight pertaining to the social web. Learn how to brand yourself and your company via the social web. Mon, 08 Sep 2008 01:20:25 +0000 http://wordpress.org/?v=2.5 By: srini kumar http://www.socialtimes.com/2008/02/making-money-on-social-networks-is-it-possible/#comment-516 srini kumar Wed, 06 Feb 2008 17:09:37 +0000 http://www.socialtimes.com/2008/02/making-money-on-social-networks-is-it-possible/#comment-516 the future of social media is a tiered subscription model, tied with deep affiliate product placement as well as CPC advertising. successful free apps can generate a large social network, and then you convert 1-5% of them into paid subscriptions while selling the rest of them one-off products, trying to create a marketplace between them where you extract a fee (craigslist/ebay style), internal advertising and context-sensitive CPC advertising, and maybe even a link to a tangible product that can be sold in retail stores. there are so many ways to launch a new social network with an eye to the above, but that's not to say you could monetize FACEBOOK in all of these ways. Facebook is "kid stuff" but good for them, if the kids are united they will never be divided (that's an old punk rock lyric there) the future of social media is a tiered subscription model, tied with deep affiliate product placement as well as CPC advertising.

successful free apps can generate a large social network, and then you convert 1-5% of them into paid subscriptions while selling the rest of them one-off products, trying to create a marketplace between them where you extract a fee (craigslist/ebay style), internal advertising and context-sensitive CPC advertising, and maybe even a link to a tangible product that can be sold in retail stores.

there are so many ways to launch a new social network with an eye to the above, but that’s not to say you could monetize FACEBOOK in all of these ways. Facebook is “kid stuff” but good for them, if the kids are united they will never be divided (that’s an old punk rock lyric there)

]]> By: srini kumar http://www.socialtimes.com/2008/02/making-money-on-social-networks-is-it-possible/#comment-4817 srini kumar Wed, 06 Feb 2008 16:09:37 +0000 http://www.socialtimes.com/2008/02/making-money-on-social-networks-is-it-possible/#comment-4817 the future of social media is a tiered subscription model, tied with deep affiliate product placement as well as CPC advertising. <br><br>successful free apps can generate a large social network, and then you convert 1-5% of them into paid subscriptions while selling the rest of them one-off products, trying to create a marketplace between them where you extract a fee (craigslist/ebay style), internal advertising and context-sensitive CPC advertising, and maybe even a link to a tangible product that can be sold in retail stores. <br><br>there are so many ways to launch a new social network with an eye to the above, but that's not to say you could monetize FACEBOOK in all of these ways. Facebook is "kid stuff" but good for them, if the kids are united they will never be divided (that's an old punk rock lyric there) the future of social media is a tiered subscription model, tied with deep affiliate product placement as well as CPC advertising.

successful free apps can generate a large social network, and then you convert 1-5% of them into paid subscriptions while selling the rest of them one-off products, trying to create a marketplace between them where you extract a fee (craigslist/ebay style), internal advertising and context-sensitive CPC advertising, and maybe even a link to a tangible product that can be sold in retail stores.

there are so many ways to launch a new social network with an eye to the above, but that's not to say you could monetize FACEBOOK in all of these ways. Facebook is “kid stuff” but good for them, if the kids are united they will never be divided (that's an old punk rock lyric there)

]]> By: Justin Thorp http://www.socialtimes.com/2008/02/making-money-on-social-networks-is-it-possible/#comment-513 Justin Thorp Wed, 06 Feb 2008 14:34:13 +0000 http://www.socialtimes.com/2008/02/making-money-on-social-networks-is-it-possible/#comment-513 Nick, don't know if you saw this article but it may be of interest: http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/ Nick, don’t know if you saw this article but it may be of interest:
http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/

]]> By: Justin Thorp http://www.socialtimes.com/2008/02/making-money-on-social-networks-is-it-possible/#comment-4816 Justin Thorp Wed, 06 Feb 2008 13:34:13 +0000 http://www.socialtimes.com/2008/02/making-money-on-social-networks-is-it-possible/#comment-4816 Nick, don't know if you saw this article but it may be of interest:<br><a href="http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/">http://gigaom.com/2008/02/05/who-will-control-a...</a> Nick, don't know if you saw this article but it may be of interest:
http://gigaom.com/2008/02/05/who-will-control-a...

]]> By: Chi-chi Ekweozor http://www.socialtimes.com/2008/02/making-money-on-social-networks-is-it-possible/#comment-507 Chi-chi Ekweozor Wed, 06 Feb 2008 00:55:33 +0000 http://www.socialtimes.com/2008/02/making-money-on-social-networks-is-it-possible/#comment-507 Great post, Nick. You have omitted the fact that many brands opt for sponsored pages on MySpace because this allow them to create bespoke branded experiences within the social network. Much of marketing is about extending brand associations and banner or text advertising cannot deliver this as effectively as images and video can. My take? The future of social advertising is in branded content. <a href="http://www.realfresh.tv/future-of-social-advertising-branded-content-and-branded-social-media/" rel="nofollow">The Future of Social Media Advertising</a> Great post, Nick.

You have omitted the fact that many brands opt for sponsored pages on MySpace because this allow them to create bespoke branded experiences within the social network.

Much of marketing is about extending brand associations and banner or text advertising cannot deliver this as effectively as images and video can.

My take?

The future of social advertising is in branded content.

The Future of Social Media Advertising

]]> By: Chi-chi Ekweozor http://www.socialtimes.com/2008/02/making-money-on-social-networks-is-it-possible/#comment-4500 Chi-chi Ekweozor Tue, 05 Feb 2008 23:55:33 +0000 http://www.socialtimes.com/2008/02/making-money-on-social-networks-is-it-possible/#comment-4500 Great post, Nick.<br><br>You have omitted the fact that many brands opt for sponsored pages on MySpace because this allow them to create bespoke branded experiences within the social network. <br><br>Much of marketing is about extending brand associations and banner or text advertising cannot deliver this as effectively as images and video can. <br><br>My take?<br><br>The future of social advertising is in branded content.<br><br><a href="http://www.realfresh.tv/future-of-social-advertising-branded-content-and-branded-social-media/" rel="nofollow">The Future of Social Media Advertising</a> Great post, Nick.

You have omitted the fact that many brands opt for sponsored pages on MySpace because this allow them to create bespoke branded experiences within the social network.

Much of marketing is about extending brand associations and banner or text advertising cannot deliver this as effectively as images and video can.

My take?

The future of social advertising is in branded content.

The Future of Social Media Advertising

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