Top Widget Providers At End of 2007

Comscore has released statistics ranking the top widget providers for November 2007. The statistics are impressive and also a little confusing. At the top of the list is MySpace, which reached over 57 million users. Slide.com, who provides widgets on both Facebook as well as Myspace ranked second with over 39 million users. Slide also is the proud owner of the most popular widget in November, Top Friends, that recently surpassed over 3 million active daily users. Washington D.C. based Clearspring was a stone throw away from Slide.com also reaching over 39 million users but 100,000 unique viewers shy of Slide.com.

According to comScore, they are basing their numbers on the number of users that “actively engage with the application.” After checking out the numbers, I have to say that I am relatively impressed with Google who’s gadgets reached close to 20 million users in November. Combine those widgets with social applications via OpenSocial and suddenly you end up with some pretty significant engagement projections.

According to comScore, in November alone widgets were used by over 80 percent of Americans. I’m not sure how they came up with that number because according to Nielsen/NetRatings, only 70 percent of the U.S. population was on the web in November. I would guess that the sum total includes a significant amount of overlap. Regardless, one thing is for sure, the addition of social applications has helped to significantly boost a number of these widget providers.