Comments on: Are We Affecting the Media? http://www.socialtimes.com/2008/01/are-we-affecting-the-media/ The Social Times covers news, analysis and insight pertaining to the social web. Learn how to brand yourself and your company via the social web. Tue, 06 Jan 2009 10:40:29 +0000 http://wordpress.org/?v=2.5 By: Lee Erickson http://www.socialtimes.com/2008/01/are-we-affecting-the-media/#comment-296 Lee Erickson Tue, 15 Jan 2008 01:51:09 +0000 http://www.socialtimes.com/2008/01/are-we-affecting-the-media/#comment-296 Arketi just came out with a <a href="http://www.arketi.com/surveys.html" rel="nofollow">survey</a> that found that 84% of B2B journalists indicate they use blogs as a primary or secondary source for news articles. Highlights of the study indicate that 60% say they spend more than 20 hours a week on the Internet. When asked what they did, here's what they said: 98% reading news 97% emailing 93% finding news sources 89% finding story ideas 72% reading blogs 67% watching webinars or webcasts Seems like journalists are turning to the web and new media as a source. But maybe that's all they see it as - a source. The jury seems out in terms of whether they feel it improves the quality of what they're writing. Arketi just came out with a survey that found that 84% of B2B journalists indicate they use blogs as a primary or secondary source for news articles.

Highlights of the study indicate that 60% say they spend more than 20 hours a week on the Internet. When asked what they did, here’s what they said:

98% reading news
97% emailing
93% finding news sources
89% finding story ideas
72% reading blogs
67% watching webinars or webcasts

Seems like journalists are turning to the web and new media as a source. But maybe that’s all they see it as - a source. The jury seems out in terms of whether they feel it improves the quality of what they’re writing.

]]> By: Lee Erickson http://www.socialtimes.com/2008/01/are-we-affecting-the-media/#comment-5233 Lee Erickson Tue, 15 Jan 2008 00:51:09 +0000 http://www.socialtimes.com/2008/01/are-we-affecting-the-media/#comment-5233 Arketi just came out with a <a href="http://www.arketi.com/surveys.html" rel="nofollow">survey</a> that found that 84% of B2B journalists indicate they use blogs as a primary or secondary source for news articles. <br><br>Highlights of the study indicate that 60% say they spend more than 20 hours a week on the Internet. When asked what they did, here's what they said:<br><br>98% reading news<br>97% emailing<br>93% finding news sources<br>89% finding story ideas<br>72% reading blogs<br>67% watching webinars or webcasts<br><br>Seems like journalists are turning to the web and new media as a source. But maybe that's all they see it as - a source. The jury seems out in terms of whether they feel it improves the quality of what they're writing. Arketi just came out with a survey that found that 84% of B2B journalists indicate they use blogs as a primary or secondary source for news articles.

Highlights of the study indicate that 60% say they spend more than 20 hours a week on the Internet. When asked what they did, here's what they said:

98% reading news
97% emailing
93% finding news sources
89% finding story ideas
72% reading blogs
67% watching webinars or webcasts

Seems like journalists are turning to the web and new media as a source. But maybe that's all they see it as - a source. The jury seems out in terms of whether they feel it improves the quality of what they're writing.

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